Beauty brands now operate across direct-to-consumer and retail simultaneously, with each channel placing different demands on inventory, fulfillment, and brand positioning. Retail requires committed inventory, fixed timelines, and consistency across stores. Direct-to-consumer responds to demand in
The Future is Sporty
You’ve most likely seen it by now: “dressy” sweatpants, fleece bomber jackets, or sparkling clean running shoes paired with a suit. If you haven’t, then











