A 'China moment'? Why TikTok Shop is beauty's next rare growth opportunity

Content e-commerce has seen explosive growth across China’s beauty market in recent years, and as this movement builds in Europe, early adopters will reap the benefits, say experts. China is the second largest beauty market in the world behind the United States in revenue terms, according to Statistica. And it’s a market with plenty going on, fuelled by increasingly engaged consumers and shaped by a significant boom in e-commerce, said Ying Sang, executive chairman of B2B trade fair China…

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