Just a hop over the bay from San Francisco sits Oakland, a multi-cultural hotspot for fashion firsts and trendsetters, specifically the area around Lake Merritt.
Our sun-kissed summer facade has long since faded, but that doesn’t mean we have to accept dull, lifeless-looking skin all winter long. This season we
Clockwise from Left to Right: High Rise Skinny, Barcelona Belt, Kyte Flyer Hat, Dreamy Day Cardi, Tea Time Tee
Amidst the noise of our daily lives, the simple and classic can refresh us like nothing else. Though it seems like plain common sense to
Finding the perfect pair of jeans can be quite the challenge. Sometimes the path to perfection can be a bumpy one, since denim shopping tends
Della Bass became interested in photography while living in Japan in the mid 90s. Inspired by French and Italian films from the 1960s, she pursued
Animal prints are a huge trend right now for Spring/Summer 2015. It’s a fun and simple way to make a bold statement! Leopard and snakeskin
Business trips can be a real pain. You’re either schlepping to places you’ve never wanted to go, or jetting off to countries you’ve always wanted
A huge trend we are seeing on this year’s 2014/2015 runways were pleats. Plisse (french for wrinkles) is an antique technique to alter the shape
Still need something for Dad? Look no further — we’ve got you covered! This Father’s Day, don’t just get Dad anything; give him he can
This outfit is even more important than your first interview outfit. Of course it’s your personality and skills that really matter, but your appearance is
Summer after Summer, an all-white look remains an absolute favorite for all fashion-lovers. Why not beat the heat and look effortlessly stunning! It’s the perfect
Anna Cardigan – This super-soft cardigan features a clean look for any weekend outing. Prada Sunglasses – Loving this chic spin on the classic wayfarer!
Vintage hunting can be just as intimidating as it is rewarding. Aside from the self-curating aspect, the experience is not that much different from your
Beauty lovers: be aware! The FDA doesn’t regulate what ingredients go into makeup products or the labels that are placed on them. Your best bet
They say eyes are the windows to your soul, but really, it’s your brows that do all the talking. When you discover your lipstick didn’t
the crowd. But not all of us want those tacky brights and sparkles, nor should everyone be able to pull those off. So, in celebration
Above, from left to right: Flag Halter Bikini Top, Madewell Colorblock Tee, Stripe Hipster Bikini Bottoms, Steve Madden Sandal, Madewell Slim Straight Leg Legs
Clockwise from left to right: Wedge Booties,Cutout Tee,AG High Rise Jeans,Suede Biker Jacket,Rebecca Minkoff Crossbody
After a fairly mild winter beginning it’s easy to forget how bitter a cold snap can be, which is why we highly recommend mastering the
It seems like everyday brings about a new must-try makeup trend, but they method of contouring has been around since the 1500’s! Contouring combines a
Counter clockwise from left to right:Campbell Blazer,Mougin & Piquard,Sam Sunglasses,Leather Cross-Strap Sandals,Italian Stretch Wool Pants,Tiered Crepe Top
As much as we love seeing bold experimental makeup on the runway, we really appreciate when a beauty look is something that’s easy to recreate
Clockwise from left to right: Canvas Tote Bag, The Boyfriend Tee, Varsity Jacket
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