After Winning B.E.T.A. Challenge, PetPax Co. Keeps Growing · Babson Thought & Action

We catch up with the founders of PetPax Co. as we launch a new series, Startup Stories, highlighting Babson-born businesses.

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How to Sculpt Your Face

When you contour your makeup, you’re essentially doing some real life Photoshop on your face. Your cheekbones pop, your face glows, and in general, your

SXSW: Style Guide

South by Southwest is officially kicking off this week, and if you’re headed to Austin this week, you have one supreme goal: to have as

5 Swimsuit Trends You Must Try

If you are a lot like me, chances are you’ve worn your standard swimsuit for years—that classic black two piece or adorable polka-dot bikini. While

5 Stylish Hiking Boots

Urban appropriation of practical clothing is nothing new. From plaid shirts to cosy cable-knit sweaters, women have long harbored a subconscious desire to wear things

3 Key Warm Weather Fabrics

The return of double-digit temperatures doesn’t necessarily mean stripping away all your clothes. While it’s tempting to reduce your wardrobe to shorts, tanks and flip

Editors’ Picks: Easter Style

J.O.A. Top – Floral Stripe Crop – Flowers and stripes unite for a print-packed masterpiece on JOA’s entrancing crop top. J.O.A Midi Skirt – Floral

On Trend: Spring Bags

The best handbags of the season are in the ring and it’s time to decide which side you’re on – And these bags are anything

On Trend: Sale into Spring

In the post holiday mess, it’s easy to get swallowed up in a sea of sales and sensational price slashes. Avoid making mistakes by keeping

Shop the New Converse: Chuck II

Chucks — as millions of devotees know them — come in many colors and variations. Andy Warhol wore them when he painted soup cans and

The History of Female Hats

Would you say hats are an accessory or a necessity? Looking back in time it becomes apparent that they have been both. Let’s take a

Work From Home Attire

One of the most attractive things about working from home is the opportunity to wear whatever you want to the “office.” But while it’s tempting

The Best Jackets For Spring

Allow us to introduce you into the world of “transitional dressing”. This is your definitive guide on deciding how to dress when the weather is

Behind the Brand: Oliver Peoples

5/26/2016 In this day and age, when all major fashion brands feel like they have to get into every possible accessory sector, it’s highly refreshing

How to Wear White Denim

Style can sometimes mean stepping outside of your comfort zone. And let’s face it when it comes to denim, this means going beyond the everyday

How To Explore Your Own City

Travel addicts are dreamers. We long for the far away, picture ourselves on planes, and love to imagine strange surroundings. That is, until reality sets

The History of J. Crew

J. Crew originally started out as Popular Merchandise, Inc., founded in 1947 by Mitchell Cinader and Saul Charles. They started out by selling low-priced women’s

Red October

Clockwise from right ot left: Ellen Tracy Wool Coat, Page Denim Skinny Jeans, Acne Studios Bootie, Gentle Monster Retro Sunglasses

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