AI beauty recommendations trust media coverage, not brand content

A report from Avenue Z has found that beauty brands’ own website content and marketing materials play almost no role in whether AI tools recommend them to people using the tech for product discovery. According to the PR company, 96.1% of all AI beauty recommendation citations came from third-party sources, including editorial coverage, media mentions, and trusted reference sites. Brand-owned content, meanwhile, accounted for 3.9%.

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