BARE IS THE NEW DONE: BUFF BEAUTY LAUNCHES A MOVEMENT FOR THE BARE NAIL

Buff Beauty, a new nail care brand from Birchbox co-founder KatiaBeauchamp, launches online today with a provocation: the bare nail is a style statement. Not a state of undress, not a nail caught between manicures, but a deliberate, polished look in its own right. The brand debuts at buffbeauty.com, with national retail expansion to follow in Fall 2026.

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