Beauty in 2026: How Value, Wellness, and Tech are Writing the Next Chapter

Despite ongoing economic uncertainty, beauty continues to outperform many other industries, reinforcing its role as a driver of growth across U.S. retail. Consumers are still turning to beauty products for confidence and self-expression; however, the dynamics shaping their choices are evolving. From pricing strategies to lifestyle priorities, several key trends will define the beauty market during the year ahead.

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Product of the Month

HERSCHEL SEALTECH LAWSON BACKPACK This bag is almost as smart as you are. Herschel’s new Sealtech Backpack brings together the best of waterproof technology and

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