Beauty tech takeover at CES 2026: AI and smart skin care proliferate

The Consumer Electronics Show (CES) in Las Vegas, US, this week is featuring an array of cosmetics players alongside traditional tech heavyweights. The strong presence of beauty tech at the show suggests cosmetics companies’ digital capabilities are playing an increasingly important role in the beauty industry. The show is widely regarded as “the world’s biggest tech event.” This year, global cosmetics companies are unveiling novel beauty technologies and connected consumer devices.

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