Bluemercury brings style playground, personalized beauty service to OAK

The origins of the word sequin technically means ‘coin’ or ‘the mint’. We scoured the web to trace back the evolution of fashion’s shiniest embellishment.

Clockwise from left to right: Lips in Fawn, Eyelet Blazer, Long Sleeve Blouse, Bone Heel Ankle Boots, Split Pocket Pencil Skirt

This three-part documentary, The 501 Jean: The Story Of An Original, traces the style’s history, from cowboys to causeless rebels to rock stars. Part 1:

Animal prints are a huge trend right now for Spring/Summer 2015. It’s a fun and simple way to make a bold statement! Leopard and snakeskin

Underwear has come a long way since the days of linen drawers. In the beginning stages, underwear was originally designed to serve several purposes –

With brands now offering more styles than ever, there’s never been a better time to invest in one. But with choice, often, comes confusion. And

Chucks — as millions of devotees know them — come in many colors and variations. Andy Warhol wore them when he painted soup cans and

If you are a lot like me, chances are you’ve worn your standard swimsuit for years—that classic black two piece or adorable polka-dot bikini. While

In the world of women’s clothing, a 4 is a 2. Everything is relative — unless, of course, you’re shopping in SoHo, where some stores

From their classic canvas look, to their elusive background, PF Flyers are American history and culture compressed into one shoe. We dug deep into their

Raw Denim. Have you heard of it? Before you start thinking it’s just the latest trend in fashion, we invite you to consider it’s historical

Menswear as womenswear has been an on-going trend in fashion for quite some time. Remember Diane Keaton, the androgynous bohemian, opposite Woody Allen in Annie

So much of the modern woman’s wardrobe finds its origins in the world of sport, and the tracksuit – unsurprisingly, given the name – is

Office dress codes are often strict and they can be a sartorial wet blanket when you’re trying to look cute at work. Many corporate dress

From left to right: Flagpole Swimsuit,Doris Sandal,T by Alexander Wang,Boyfriend Shorts

Our clothes are often an expression of our inner spirit and character, so there is nothing wrong with finding a look that suits you and

5/27/2016 Clockwise from left to right: Canvas Tote Bag, The Boyfriend Tee, Varsity Jacket

From let to right: Wadeline Wax Jacket,Tartan Leather Clutch Bag,Wax Baker Boy Hat,Wadeline Top

Clockwise from left to right: Logo Bikini Swim Bottom,Two-Toned Bracelet,Ando Round Sunglasses,V-Neck Tunic Cover up,Logo Swim Top

Clockwise from left to right: Canvas Tote Bag, The Boyfriend Tee, Varsity Jacket

Fashion without a t-shirt is like coffee without a cup. From the 1950s onwards, the graphic tee rapidly emerged as a building block for individualism,