Canadian Tire Corporation has launched their “True North” transformative growth strategy which launches a newly designed leadership team and an operating model that will accelerate customer focus, agility and scale.
“We are an iconic Canadian retailer primed for stronger customer connections and leading shareholder returns. In a new era of retail and hyper-scale global competition, we will operate more efficiently and go to market more strategically, harnessing our banners and loyalty system to elevate our scale. Our transformation starts from the strengths that set us apart: we have the highest customer trust, market-leading data, and the vision to know, reward and serve Canadians best.”
Some of the big changes have already been enacted such as the completion of the sale of Helly Hansen and others include the closure of 17 uncompetitive standalone Atmosphere stores, with 14 sites to be co-located within SportChek stores. Currently the Atmosphere website simply redirects you to SportCheck.
If you still have an Atmosphere gift card or need to do a return, you can do that at SportCheck.
