CMO Kelly Mahoney talks how she brought Ulta Beauty to the Super Bowl

Kelly Mahoney, Ulta Beauty’s CMO, shares how she has stepped into her new role and helped Ulta Beauty show up in unexpected places.

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Behind the Brand: A.P.C.

Known for it’s minimalist designs and timeless aesthetic, founded by Mr Jean Touitou in 1987,A.P.C. (which stands for Atelier de Production et de Création) was

Iconic American Fashion

Given that it’s was just 4th of July – a day on which we generally tend to focus on what’s good about the US –

Grey Details for Autumn

Counter clockwise from left to right: Helene Berman Coat, Sam Edelman Leather Leggings, Halogen Crossbody Bag, Halogen Cashmere Funnel Neck, Halogen Slip-on Sneaker

Editors’ Picks: Easter Style

J.O.A. Top – Floral Stripe Crop – Flowers and stripes unite for a print-packed masterpiece on JOA’s entrancing crop top. J.O.A Midi Skirt – Floral

Hats Off to Fall

Most of us never leave the house without sunglasses. A purse is absolutely mandatory, no matter what the occasion. And, we feel naked without at

Best Street Fashion: Oakland

Just a hop over the bay from San Francisco sits Oakland, a multi-cultural hotspot for fashion firsts and trendsetters, specifically the area around Lake Merritt.

The History of Graphic Tees

Fashion without a t-shirt is like coffee without a cup. From the 1950s onwards, the graphic tee rapidly emerged as a building block for individualism,

Mother’s Day Gift Guide

In an effort to help you find the perfect gift for your mom this Mother’s Day (May 10), we’re serving up a list of the

5 Summer Tops You Can Wear to Work

5/16/2016 Dress codes for work are already challenging enough and with rising temperatures it may seem almost impossible to dress appropriate. While in the colder

Organic Foundations for Summer

Beauty lovers: be aware! The FDA doesn’t regulate what ingredients go into makeup products or the labels that are placed on them. Your best bet

Quilted Leather Moto + Dress

Counter clockwise from left to right: Leith Dress, Rebecca Minkoff Crossbody, Quilted Leather Moto Jacket, Vince Bootie

The History of Blush

Blush. Blusher. Rouge. Whatever you may call it, it still serves the same purpose; to provide a healthy flush of color to the cheeks. Blush

Be Bright, Wear White!

Summer after Summer, an all-white look remains an absolute favorite for all fashion-lovers. Why not beat the heat and look effortlessly stunning! It’s the perfect

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