Kelly Mahoney, chief marketing officer, Ulta Beauty is on a mission to “unleash the possibilities that lie within each of us by celebrating the superpowers of beauty.” “Since stepping into the CMO role in early 2025, my vision has been to strengthen the emotional connection our guests have with Ulta Beauty by reigniting what beauty […]
The History of Highlighting and Contouring
It seems like everyday brings about a new must-try makeup trend, but they method of contouring has been around since the 1500’s! Contouring combines a











