CMO of the Week: Ulta Beauty’s Kelly Mahoney

Kelly Mahoney, chief marketing officer, Ulta Beauty is on a mission to “unleash the possibilities that lie within each of us by celebrating the superpowers of beauty.” “Since stepping into the CMO role in early 2025, my vision has been to strengthen the emotional connection our guests have with Ulta Beauty by reigniting what beauty […]

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Shop 10 Day Dresses For Spring

It’s the perfect time to shop for must-have day dresses for Spring. We are seeing colorful patterns and flowing silhouettes from all of our favorite

5 Style Habits for the Professional

While it’s true that in this day and age, office attire is more approachable and casual than ever, greater wisdom holds that dressing professionally still

Product of the Month

HERSCHEL SEALTECH LAWSON BACKPACK This bag is almost as smart as you are. Herschel’s new Sealtech Backpack brings together the best of waterproof technology and

Weekend Closet: Free People!

Free People Ripstop Tech – A lightweight jacket to keep the elements at bay during your everyday outings. Free People ‘Fantasy’ Cowl Neck Tee –

5 Travel Accessories You Actually Need

Traveling can be strenuous and tough to handle if you aren’t properly prepared. Travel-savvy companies are always brainstorming for the next handy device the world

5 Summer Tops You Can Wear to Work

Dress codes for work are already challenging enough and with rising temperatures it may seem almost impossible to dress appropriate. While in the colder months,

Behind the Brand: A.P.C.

Known for it’s minimalist designs and timeless aesthetic, founded by Mr Jean Touitou in 1987, A.P.C. (which stands for Atelier de Production et de Création)

10 Must-Have Sweaters for Fall

Who doesn’t love a cozy sweater? They’re exactly the kind of thing that people get “excited” for during fall. But also, sweaters are a necessity,

Rainwear Style Guide

No matter where you reside, dressing for wet weather is a skill that’s surprisingly hard to master. Most women fall into one of two categories.

Best Street Fashion: Oakland

Just a hop over the bay from San Francisco sits Oakland, a multi-cultural hotspot for fashion firsts and trendsetters, specifically the area around Lake Merritt.

The History Behind PF Flyers

From their classic canvas look, to their elusive background, PF Flyers are American history and culture compressed into one shoe. We dug deep into their

Professional Look by Topshop

Clockwise from left to right: Lips in Fawn,Eyelet Blazer,Long Sleeve Blouse,Bone Heel Ankle Boots,Split Pocket Pencil Skirt

Denim: Fashion’s Frontier Exhibit

Denim’s been around for 175 years—which, as far as fashions go, is a long time—and it’s endured various iterations throughout that period. The Museum at

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