Costco Leans On Ghost Drinks And Wellness To Deepen Member Spend

Costco Wholesale (NasdaqGS:COST) has launched an exclusive, limited-time Ghost beverage partnership with Keurig Dr Pepper, designed around its treasure hunt shopping model. The company reports growth in executive memberships, particularly in China, along with higher online registrations among younger shoppers. Digital engagement is increasing, supported by rapid expansion in same-day delivery and stronger activity in Costco’s online channels. Self-care and wellness categories have reached…

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