Department stores fight TikTok and Amazon for beauty shoppers

Beauty bars, robot-applied eyelashes and 18th-century VR chateaus: beauty departments of major department store chains have gone all out as social media and e-commerce reshaped the $129bn US beauty market.

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Behind the Brand: Oliver Peoples

5/26/2016 In this day and age, when all major fashion brands feel like they have to get into every possible accessory sector, it’s highly refreshing

The History of Wedding Dresses

Shopping for that perfect wedding dress often takes months of searching, budgeting, and fittings. The tradition of brides wearing white has never symbolized virginity or

Sunglasses: Shop By Face Shape

Ever wonder which sunglass frames work best for your face shape? We’ve got you covered with this guide. Summer is almost “officially” here so we’re

History of American Women’s Fashion

In 2010, The Costume Institute at the Metropolitan Museum in New York City ran an exhibition called, “American Woman: Fashioning a National Identity.” It explored

The History Behind PF Flyers

From their classic canvas look, to their elusive background, PF Flyers are American history and culture compressed into one shoe. We dug deep into their

6 Must Have Hair Accessories!

Sometimes looking beautiful has little to do with the amount of effort, or hours spent getting ready. The hair trends for spring 2015 insist on

The History of Hunter Boots

With the weather finally, slowly starting to heat up and April showers nearly upon us – what better time to take you on a guided

History in Fashion: The Tracksuit

So much of the modern woman’s wardrobe finds its origins in the world of sport, and the tracksuit – unsurprisingly, given the name – is

Trend to Try: Graphic Liner

Graphic liner is not for the faint of heart. Not only is it attention grabbing, but it has a higher difficulty level than your average

Work Week Style Hacks

Ah, Mondays. The quintessential day of work that actually ends up being the most dreaded day of the week. When your brain’s operating on fun

Editor’s Pick

The “Keep Austin Weird” bumper sticker begins to greet travelers along the I-35 as they mosey on into Austin, Texas. Visit downtown and stroll along

History in Fashion: Ripped Jeans

Ripped jeans, as many of us know, was usually a result of over-wearing. Prior to the 1970’s, ripped jeans was mainly associated with the less

How to Dress For a Music Festival

If you think music festivals are all about running around in the desert with denim cutoffs and waving around a peace sign— think again! This

Denim: Fashion’s Frontier Exhibit

Denim’s been around for 175 years—which, as far as fashions go, is a long time—and it’s endured various iterations throughout that period. The Museum at

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