Does Our Cultural Type Define What Kind of Wellness We Want & Appreciate?

The Cultural Dimensions of Behaviour model from R.D. Lewis is a very inspirational observation. It is widely accepted that different cultures on the linear-active – multi-active – reactive triangle have a significant impact on our lifestyles, preferences and behaviours. Does the guest’s cultural background have a bearing on the demand for wellness and hospitality? Is our behaviour predetermined? Do hospitality and wellness providers need to observe these cultural determinants when creating and providing services? Do guests prefer familiarity or novelty?

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