Amika, a Brooklyn-based professional haircare brand, recently announced its official debut across all Ulta Beauty stores in the US and online, marking its first new brick-and-mortar retail partnership in over a decade.
This launch not only expands Ulta Beauty’s salon-quality assortment ahead of the holiday season, but also represents a significant step in bridging professional and retail channels for broader consumer access.
We’ll explore how amika’s nationwide launch at Ulta signals further…
This launch not only expands Ulta Beauty’s salon-quality assortment ahead of the holiday season, but also represents a significant step in bridging professional and retail channels for broader consumer access.
We’ll explore how amika’s nationwide launch at Ulta signals further…











