Does Ulta Beauty's (ULTA) Amika Partnership Reflect a Broader Shift in Premium Haircare Strategy?

Amika, a Brooklyn-based professional haircare brand, recently announced its official debut across all Ulta Beauty stores in the US and online, marking its first new brick-and-mortar retail partnership in over a decade.
This launch not only expands Ulta Beauty’s salon-quality assortment ahead of the holiday season, but also represents a significant step in bridging professional and retail channels for broader consumer access.
We’ll explore how amika’s nationwide launch at Ulta signals further…

More Fashion Fabula

8 Products to Keep Your Skin Glowing

Our sun-kissed summer facade has long since faded, but that doesn’t mean we have to accept dull, lifeless-looking skin all winter long. This season we

History of the Female Suit

The female suit symbolizes a triumph of contradiction, between sexy and modest, masculine and feminine – and has been considered a symbol of sophistication and

Work From Home Attire

One of the most attractive things about working from home is the opportunity to wear whatever you want to the “office.” But while it’s tempting

Chic Items for a Creative Office

Working in a creative environment offers a chance to unleash the full force of your fashion wardrobe – but how do you get the balance

Style Resolutions for 2016

With the start of another year comes the ever-looming pressure to make resolutions. Unfortunately, those little commitments to self-growth have gained an intimidating reputation. It’s

How These Items Got Their Name

Do designers just pick names they like out of thin air? Do they obsess over their decisions as if naming a child? Where—to put it

Editor’s Pick

The “Keep Austin Weird” bumper sticker begins to greet travelers along the I-35 as they mosey on into Austin, Texas. Visit downtown and stroll along

New Years Eve Look!

From left to right: Cosmic Beam Sequin Dress, Spike Midi Ring Set, Iridescent Box Clutch, Elva Heels

Layering Combinations for Winter

After a fairly mild winter beginning it’s easy to forget how bitter a cold snap can be, which is why we highly recommend mastering the

Fall Trend: Men’s-Inspired Look

Menswear as womenswear has been an on-going trend in fashion for quite some time. Remember Diane Keaton, the androgynous bohemian, opposite Woody Allen in Annie

Sunglasses: Shop By Face Shape

Ever wonder which sunglass frames work best for your face shape? We’ve got you covered with this guide. Summer is almost “officially” here so we’re

5 Style Habits for the Professional

While it’s true that in this day and age, office attire is more approachable and casual than ever, greater wisdom holds that dressing professionally still

Travel: 6 Packing Hacks

Vacation is fun, but for most packing is not. Here are a few tips to help you master the packing process. 1. Make a packing

On Trend: Animal Prints

Animal prints are a huge trend right now for Spring/Summer 2015. It’s a fun and simple way to make a bold statement! Leopard and snakeskin

History of American Women’s Fashion

In 2010, The Costume Institute at the Metropolitan Museum in New York City ran an exhibition called, “American Woman: Fashioning a National Identity.” It explored

Weekend Closet Picks

Anna Cardigan – This super-soft cardigan features a clean look for any weekend outing. Prada Sunglasses – Loving this chic spin on the classic wayfarer!

Fashion Brands

The first central destination, personal online lifestyle center with immediate,direct connection to your favorite brands with their best offers, as well as outlooks andinsights, reviews and discovery of new brands that you didn’t know you would love. Apersonal Closet allows you to save and share your favorite items.

Feedback/Suggest Brands

Again, welcome to Your Brandzaffair. Our goal is to be your daily source for immediate access to all your favorite brandz with their best offers, in addition to providing insights and reviews in your lifestyle interests. We want to always continue to improve your experience. Please tell us what you think and what we can do better.

Spread the Word