E.l.f. Beauty is lowering prices to respond to unit sales decline, offloading Keys Soulcare brand

In August, E.l.f. Beauty took a $1 price increase across all E.l.f. SKUs as a response to tariffs and inflation. Announced today, this caused unit sales to drop dramatically, and CEO Tarang Amin is now testing price cuts.

More Fashion Fabula

History of Fashion: Plaid

Whether you love it or find it a symbol of all things hipster, plaid has been remarkably successful. It’s one of the most widespread, recognizable

The Evolution of Festival Fashion

Music festivals are nothing new, but the popularity of events like Coachella and Bonnaroo has grown even larger in recent years. The alternative, countercultural spirit

Behind the Brand: A.P.C.

Known for it’s minimalist designs and timeless aesthetic, founded by Mr Jean Touitou in 1987, A.P.C. (which stands for Atelier de Production et de Création)

The History of Female Hats

Would you say hats are an accessory or a necessity? Looking back in time it becomes apparent that they have been both. Let’s take a

Weekend Closet: Pretty Pastels!

Tommy Hilfiger Women’s Naree Two Piece Flats from Macy’s, $69- Trendy, yet chic. The Naree two-piece flats by Tommy Hilfiger fit in just about everywhere.

8 Rules For Party Season

Dust off your finery— It’s party season once again. From turning up under dressed to getting too dressed up, we know it’s not always easy

What to Wear on a Second Interview

This outfit is even more important than your first interview outfit. Of course it’s your personality and skills that really matter, but your appearance is

5 Stylish Hiking Boots

Urban appropriation of practical clothing is nothing new. From plaid shirts to cosy cable-knit sweaters, women have long harbored a subconscious desire to wear things

12 Chic Luggage Ideas

Between the steady out-of-office away messages and evermore-frequent exotic vacay posts on social media, it seems like everyone is taking a summer vacation. And whether

The Black Friday List

Editors’ Picks BLOOMINGDALES – Take 10% off all Beauty products. USE CODE: BEAUTY10 FREE PEOPLE 50% OFF MOST ITEMS KENNETH COLE 50% OFF SITEWIDE TED

3 Quick Hairstyles for Work

For most of us, the daily grind isn’t always inspiring. Even if you are totally jazzed about your 9-5, it’s likely that you’d rather hit

The Modern Romantic

Counter Clockwise from left to right: ‘Joey’ Tassel Loafer, Sheer Greek Key Knit Skirt, Topshop Suede Jacket,‘Cupcakes for Breakfast’ Tee

Must-Have Makeup for Spring

We are used to seeing spring makeup in the form of bronzed skin, glossy lips and soft eyes. But the beauty trend this season threw

Moto Jacket + Superga Sneakers

Clockwise from left to right: Topshop Chevron Sweatshirt, Topshop Baxter Ankle Jeans,Topshop Leather Biker Jacket, Superga Sneaker

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