Fjallraven Is Reuniting With GORE-TEX

Over two decades ago Swedish brand Fjällräven utilized GORE-TEX’s technology in their lineup of shell products. Eventually Fjallraven switched to using their own in-house PFAS-free (per- and polyfluorinated compounds) technologies for their three layer jackets such as the KEB ECO-Shell Jacket and trousers. At ISPO 2024 it was announced that Fjallraven Is reuniting with GORE-TEX to use their innovative ePE membrane technology made without intentionally added PFAS.

Since 2009, Fjällräven has led the way in tackling PFAS in the outdoor industry, eliminating them from every level of its operations, across product lines, and from all fabrics and trims. Fjällräven then invested in developing its own waterproof shell fabric which became the successful Eco-Shell, launched in 2012. Now, with the introduction of GORE-TEX Products with the ePE membrane, which is made without PFAS yet retains Gore’s renowned “GUARANTEED TO KEEP YOU DRY” performance for consumer products, Fjällräven is proud to partner with Gore once again to deliver long-lasting shell products that are high-performance and low on environmental impact.

This means that Fjallraven will launch brand new products this Fall 2025 such as the Bergtagen GTX Touring Jacket & Trousers, the Bergtagen GTX Pro Jacket & Trousers and the Keb GTX Jacket and Trousers.

More Fashion Fabula

Moto Jacket + Superga Sneakers

Clockwise from left to right: Topshop Chevron Sweatshirt, Topshop Baxter Ankle Jeans,Topshop Leather Biker Jacket, Superga Sneaker

How to Wear Earth Toned Workwear

IT DOESN’T HAVE TO BE EARTH DAY TO WORK WITH A NATURAL COLOR PALATE Discussions of color – and adding color into one’s wardrobe –

The Latest Brow Products

They say eyes are the windows to your soul, but really, it’s your brows that do all the talking. When you discover your lipstick didn’t

The History of Female Hats

Would you say hats are an accessory or a necessity? Looking back in time it becomes apparent that they have been both. Let’s take a

Look of the Week: Nordstrom

Clockwise from Left to Right: Free People Tee, Opening Ceremony Beanie, Jeffrey Campbell Oxford, rag & bone Skinny Jeans, Pendleton Plaid Coat

Shop 10 Day Dresses For Spring

It’s the perfect time to shop for must-have day dresses for Spring. We are seeing colorful patterns and flowing silhouettes from all of our favorite

Work From Home Attire

One of the most attractive things about working from home is the opportunity to wear whatever you want to the “office.” But while it’s tempting

Hats Off to Fall

Most of us never leave the house without sunglasses. A purse is absolutely mandatory, no matter what the occasion. And, we feel naked without at

Work Week Style Hacks

Ah, Mondays. The quintessential day of work that actually ends up being the most dreaded day of the week. When your brain’s operating on fun

The At Home Classic Manicure

Skip the time-consuming and costly trips to the salon and perfectly polish your nails at home. With the right equipment, your favorite polish color and

Fashion Brands

Feedback/Suggest Brands

Again, welcome to Your Brandzaffair. Our goal is to be your daily source for immediate access to all your favorite brandz with their best offers, in addition to providing insights and reviews in your lifestyle interests. We want to always continue to improve your experience. Please tell us what you think and what we can do better.

Spread the Word