How China’s short dramas are changing beauty marketing ROI (part two)

Country’s microdramas are reshaping beauty ideals, forcing brands to rethink storytelling, partnerships, and marketing success beyond views.

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Gift Guide: For the Beauty Lover

For that family member who loves experimenting with beauty products, this gift guide is on point for her. From perfect brow sculpting to make-up necessities

The At Home Classic Manicure

Skip the time-consuming and costly trips to the salon and perfectly polish your nails at home. With the right equipment, your favorite polish color and

Secrets for: Glowing Winter Skin

Let’s face it, good skin is always in season! For winter, it is all about keeping skin from appearing dull and flaky. Achieving that desirable

Editors Picks: Floral + Graphic

RO & De Floral Print Blazer just went out of stock, try the L’Agence floral print blazer instead. L’AGENCE ‘Jean Marie Floral Blazer Fresh white

History in Fashion: Overalls

Love them or hate them, overalls are back in trend this season and we wanted to find out what inspired this trend. Quick History The

How to Style Your Body Type

We all are beautifully unique. However, believing and embracing it is an entirely different story. Unfortunately, women often seem to spend a generous amount of

Denim: Fashion’s Frontier Exhibit

Denim’s been around for 175 years—which, as far as fashions go, is a long time—and it’s endured various iterations throughout that period. The Museum at

The Black Friday List

Editors’ Picks BLOOMINGDALES – Take 10% off all Beauty products. USE CODE: BEAUTY10 FREE PEOPLE 50% OFF MOST ITEMS KENNETH COLE 50% OFF SITEWIDE TED

The History of Sequins

The origins of the word sequin technically means ‘coin’ or ‘the mint’. We scoured the web to trace back the evolution of fashion’s shiniest embellishment.

Beauty Masterclass : Kajal Eyeliner

We’ve always been a fan of smoky, dramatic eyes. Ever since ancient times, kajal and kohl (note: you can use these terms interchangeably) have been

Work From Home Attire

One of the most attractive things about working from home is the opportunity to wear whatever you want to the “office.” But while it’s tempting

Quilted Leather Moto + Dress

Counter clockwise from left to right: Leith Dress, Rebecca Minkoff Crossbody, Quilted Leather Moto Jacket, Vince Bootie

Weekend Closet Picks

Anna Cardigan – This super-soft cardigan features a clean look for any weekend outing. Prada Sunglasses – Loving this chic spin on the classic wayfarer!

End of Summer Vacation

The final weeks of summer are upon us, so naturally we’re trying to enjoy these last few moments of sun. Whether you want to take

On Trend: Floral Prints

Wondering how to get your wardrobe to flourish this spring? Look no further than the floral trend seen again this year on the Spring 2015

The History of Teddy Girls

If you are not familiar with the mid-century British youth culture — let us introduce you — to the Teddy Boys, the ’50s rock ‘n

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