How E.l.f. Beauty Is Pushing Boundaries at the Intersection of Data, Humanity, Intelligent Technology

E.l.f. Beauty’s chief digital officer, Ekta Chopra, shares how the brand continues to defy convention by fusing AI, data, and creativity to shape a purpose-driven future.

More Fashion Fabula

5 Summer Tops You Can Wear to Work

Dress codes for work are already challenging enough and with rising temperatures it may seem almost impossible to dress appropriate. While in the colder months,

The History of Wedding Dresses

Shopping for that perfect wedding dress often takes months of searching, budgeting, and fittings. The tradition of brides wearing white has never symbolized virginity or

Work Week Style Hacks

Ah, Mondays. The quintessential day of work that actually ends up being the most dreaded day of the week. When your brain’s operating on fun

5 Ways to Wear a Leather Jacket

With brands now offering more styles than ever, there’s never been a better time to invest in one. But with choice, often, comes confusion. And

The History of Sequins

The origins of the word sequin technically means ‘coin’ or ‘the mint’. We scoured the web to trace back the evolution of fashion’s shiniest embellishment.

ACNE Studios Weekend Look

Counter clockwise from left to right Acne Studios Jeans, Superga Sneakers, rag & bone Fedora, Acne Studios Jean Jacket, Acne Studios Aviators

5 Stylish Hiking Boots

Urban appropriation of practical clothing is nothing new. From plaid shirts to cosy cable-knit sweaters, women have long harbored a subconscious desire to wear things

History in Fashion: The Tracksuit

So much of the modern woman’s wardrobe finds its origins in the world of sport, and the tracksuit – unsurprisingly, given the name – is

Product of the Month

HERSCHEL SEALTECH LAWSON BACKPACK This bag is almost as smart as you are. Herschel’s new Sealtech Backpack brings together the best of waterproof technology and

Editors’ Picks: Summer Jumpsuit

Splendid Nautical Stripe Jumpsuit This lightweight jumpsuit epitomizes quintessential high-seas style. Steve Madden ‘Aintso’ Strappy Leather Toe Ring Sandal Classic and summery toe-ring style sandal

On Trend: A Folk Story

Perhaps the must-have item this season is a peasant dress — the seventies folk trend is set to be a huge success for 2015. The

Style Resolutions for 2016

With the start of another year comes the ever-looming pressure to make resolutions. Unfortunately, those little commitments to self-growth have gained an intimidating reputation. It’s

Fall Trend: Men’s-Inspired Look

Menswear as womenswear has been an on-going trend in fashion for quite some time. Remember Diane Keaton, the androgynous bohemian, opposite Woody Allen in Annie

Iconic American Fashion

Given that it’s was just 4th of July – a day on which we generally tend to focus on what’s good about the US –

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