How New Wellness Products and Instacart Cake Delivery Could Reframe Costco’s (COST) Membership Growth Story

In recent weeks, Sports Research announced the rollout of its new creatine capsules and upcoming Creatine + Electrolytes line at Costco, while Costco and Instacart enabled nationwide online ordering and delivery of custom cakes and party platters through Instacart and sameday.costco.com.
Together, these moves highlight Costco’s effort to broaden its wellness assortment and deepen digital convenience as in-warehouse traffic growth moderates.
Next, we’ll examine how Costco’s new…

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