In 2025, Gen Alpha arrived as beauty consumers — in 2026, they will reshape the industry

While kids and tweens have always discovered beauty products as they grow up — whether by watching their mothers at home or learning from friends at school — Gen Alpha is among the first cohorts to learn from influencers on TikTok, in real time and in lockstep with the trend cycle.

More Fashion Fabula

5 Beauty Looks to Try

It’s that time of year where we’re faithful to our favorite shade of burgundy lipstick and get to play up our other features with high-impact

What to Wear to a Wedding

Have you ever received a wedding invitation in the mail that left you completely clueless about what to wear? Between “black tie optional” and “semiformal,”

8 Products to Keep Your Skin Glowing

Our sun-kissed summer facade has long since faded, but that doesn’t mean we have to accept dull, lifeless-looking skin all winter long. This season we

What to Wear to a BBQ

5/23/2016 With Memorial Day right around the corner, barbecue season is here. Officially! While great fun, BBQs can be tricky to style for. They are

Thanksgiving Outfit Ideas

No matter where you’re spending Thanksgiving, the dilemma is all the same when it comes to picking out the perfect outfit. On one hand, you’re

Weekend Closet: Pretty Pastels!

Tommy Hilfiger Women’s Naree Two Piece Flats from Macy’s, $69- Trendy, yet chic. The Naree two-piece flats by Tommy Hilfiger fit in just about everywhere.

Iconic American Fashion

Given that it’s was just 4th of July – a day on which we generally tend to focus on what’s good about the US –

Weekend Closet: Free People!

Free People Ripstop Tech – A lightweight jacket to keep the elements at bay during your everyday outings. Free People ‘Fantasy’ Cowl Neck Tee –

A Brief History of Anthropologie

Anthropologie is one of those few stores that appeals to women of every age —whether you go for the store’s unique party-dress selection, its delicious

Origins of the Overcoat

As with many contemporary staples, it’s difficult to pinpoint exactly when the overcoat first emerged. Several online accounts name 1772 as the year the overcoat

Moto Jacket + Superga Sneakers

Clockwise from left to right: Topshop Chevron Sweatshirt, Topshop Baxter Ankle Jeans,Topshop Leather Biker Jacket, Superga Sneaker

The History of American Footwear

America’s love affair with footwear dates way back. We decided to look at how shoe trends throughout the 20th century helped to both symbolize and

Must-Have Makeup for Spring

We are used to seeing spring makeup in the form of bronzed skin, glossy lips and soft eyes. But the beauty trend this season threw

Tips for Visiting National Parks

There are so many breathtaking landscapes and endless activities in our U.S. national parks. From whitewater rafting through the Grand Canyon to exploring the elegant

Editors’ Picks: Easter Style

J.O.A. Top – Floral Stripe Crop – Flowers and stripes unite for a print-packed masterpiece on JOA’s entrancing crop top. J.O.A Midi Skirt – Floral

Secrets for: Glowing Winter Skin

Let’s face it, good skin is always in season! For winter, it is all about keeping skin from appearing dull and flaky. Achieving that desirable

In Trend: Falling Flat

This spring designers seem to have jumped on the comfortable shoe bandwagon for good! On the runways we are seeing flats (and sneakers), and our

History in Fashion: Overalls

Love them or hate them, overalls are back in trend this season and we wanted to find out what inspired this trend. Quick History The

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