Indie Shelf in Malvern Anchors Region’s Homegrown Beauty Movement

The Indie Shelf, with locations in Grays Ferry and Malvern, is at the forefront of the Philadelphia region’s homegrown beauty boom.

More Fashion Fabula

Halogen Dress + Accessories

Counter clockwise from left to right: Ankle Strap Sandal, Envelope Clutch, Gucci Oversized Sunglasses, Halogen Dress

The Evolution of Festival Fashion

Music festivals are nothing new, but the popularity of events like Coachella and Bonnaroo has grown even larger in recent years. The alternative, countercultural spirit

How to Throw a Dinner Party

If you’ve been holding off throwing a party because you think your place is too small, or you’re embarrassed that it’s unfinished or not decorated

How to Sculpt Your Face

When you contour your makeup, you’re essentially doing some real life Photoshop on your face. Your cheekbones pop, your face glows, and in general, your

Iconic American Fashion

Given that it’s was just 4th of July – a day on which we generally tend to focus on what’s good about the US –

How to Wear White Denim

Style can sometimes mean stepping outside of your comfort zone. And let’s face it when it comes to denim, this means going beyond the everyday

The History of Graphic Tees

Fashion without a t-shirt is like coffee without a cup. From the 1950s onwards, the graphic tee rapidly emerged as a building block for individualism,

On Trend: Black and White

Amidst the noise of our daily lives, the simple and classic can refresh us like nothing else. Though it seems like plain common sense to

Asus: A Smartwatch You’ll Love

Watches have really made a comeback this year. With the technology smartwatches provide, it seems like some people are either into it or not. And

6 Must Have Hair Accessories!

Sometimes looking beautiful has little to do with the amount of effort, or hours spent getting ready. The hair trends for spring 2015 insist on

Behind the Brand: Oliver Peoples

5/26/2016 In this day and age, when all major fashion brands feel like they have to get into every possible accessory sector, it’s highly refreshing

Home Decor: Neutrals With An Edge

There are plenty of practical reasons to decorate with neutral colors. The shades we think of as neutral – whites, beiges, tans – don’t clash

Weekend Closet: Military Madness!

Free People – Distressed cotton backpack with rugged leather detailing and adjustable canvas straps. Santa Cruz Backpack, $125 Nordstrom – A metallic panel and barely

5 Swimsuit Trends You Must Try

If you are a lot like me, chances are you’ve worn your standard swimsuit for years—that classic black two piece or adorable polka-dot bikini. While

Look of the Week by Macy’s

Clockwise from left to right: Ray-Ban Sunglasses,Shearling Lamb Coat,7 for All Mankind Jeans,Ribbed Turtleneck,Madden Girl Boots

Do Well: Recycle Your Garments

We live in a culture where replacement is king. We routinely fix big-ticket items, like cars and washing machines, but primarily it’s easier and cheaper

The History of Mascara

Mascara is a staple to any female’s makeup collection. And it has been that way for centuries. But, did you know that between the 1900’s

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