Is Ulta Beauty (ULTA) A Bargain As New Brand Launches Test Its Valuation?

Recent brand partnerships at Ulta Beauty (ULTA) are back in focus after the retailer agreed to exclusively launch Nutrire in August 2026 and to add Chinese skincare company PROYA to its prestige assortment later this year.
See our latest analysis for Ulta Beauty.
Against this backdrop of new brand launches and board changes, Ulta Beauty’s share price has recently firmed, with a 7.85% 1 month share price return and a 1.25% 3 month share price return, while the year to date share price return…

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