K-Beauty's global boom: Sales up 131% in two years, says NIQ

New data from the consumer intelligence firm shows K-Beauty global value sales rose 53% year-over-year and 131% over two years. In its latest report, K-Beauty Goes Global, NIQ shows how Korean beauty is reshaping consumer expectations, accelerating innovation cycles and redefining competitive dynamics across the global beauty market. According to the market research firm, K-Beauty has become a rapidly growing global beauty segment, with value sales up 53% year-over-year and 131% over the…

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