The U.S. beauty industry grew across all metrics through the third quarter (Q3) of 2025, according to Circana, LLC. From January through September 2025, prestige market sales increased by +4% to $24.1 billion and units sold were also up +4%, over the same period last year. Sales in the mass market increased +5% to $54.5 billion and units sold grew +2%. Below are the key highlights and takeaways across the beauty landscape stepping into the holiday season.
Weekend Closet: Valentine’s Day
Akris Punto Faux Leather Trim Jersey Skirt, $395.00 at Nordstroms – This Faux leather trim adds a sleek finishing touch to a classic jersey pencil










