Meet Deena Campbell, PureWow's New Fashion and Beauty Director at Large

Get to know Deena Campbell, PureWow’s new Fashion and Beauty Director at Large. With more than a decade of experience shaping stories at Marie Claire, Allure, and Harper’s Bazaar, she’s bringing fresh perspective, and smart storytelling to PureWow.

More Fashion Fabula

The Ultimate Denim Shop

Finding the perfect pair of jeans can be quite the challenge. Sometimes the path to perfection can be a bumpy one, since denim shopping tends

How to Wear White Denim

Style can sometimes mean stepping outside of your comfort zone. And let’s face it when it comes to denim, this means going beyond the everyday

How to Style Your Body Type

We all are beautifully unique. However, believing and embracing it is an entirely different story. Unfortunately, women often seem to spend a generous amount of

The History of Teddy Girls

If you are not familiar with the mid-century British youth culture — let us introduce you — to the Teddy Boys, the ’50s rock ‘n

5 Stylish Hiking Boots

Urban appropriation of practical clothing is nothing new. From plaid shirts to cosy cable-knit sweaters, women have long harbored a subconscious desire to wear things

Fall Trend: Men’s-Inspired Look

Menswear as womenswear has been an on-going trend in fashion for quite some time. Remember Diane Keaton, the androgynous bohemian, opposite Woody Allen in Annie

Red October

Clockwise from right ot left: Ellen Tracy Wool Coat, Page Denim Skinny Jeans, Acne Studios Bootie, Gentle Monster Retro Sunglasses

Editor’s Picks: White Out

From left to right: Topshop Crochet Overlay Dress, Dior Mono Eyeshawdow, MAC Eye Kohl, Matt Bernson Slide Sandal, MARC BY MARC JACOBS Cross Body Bag

History in Fashion: Overalls

Love them or hate them, overalls are back in trend this season and we wanted to find out what inspired this trend. Quick History The

Halogen Dress + Accessories

Counter clockwise from left to right: Ankle Strap Sandal, Envelope Clutch, Gucci Oversized Sunglasses, Halogen Dress

The History of Female Hats

Would you say hats are an accessory or a necessity? Looking back in time it becomes apparent that they have been both. Let’s take a

Burgundy for Fall

Clockwise from left to right: Open Shawl Collar Jacket, Felt Floppy Hat, Pencil Skirt, V-Neck Tee

Sunglasses: Shop By Face Shape

Ever wonder which sunglass frames work best for your face shape? We’ve got you covered with this guide. Summer is almost “officially” here so we’re

Fashion Brands

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