ORLANDO, Fla., May 28, 2026–Pop Up Mob designed and produced nine separate brand booth experiences at Ulta Beauty World 2026, the second annual consumer beauty expo held at the Orange County Convention Center on April 16, 2026. Distinct environments were built for Cécred, Supergoop!, OUAI, Tatcha, Not Your Mother’s, Pattern, OSEA, Olaplex, and Tree Hut, each tied to a specific product narrative and brand campaign. It marks Pop Up Mob’s second consecutive year producing for the event, which grew
The Evolution of Festival Fashion
Music festivals are nothing new, but the popularity of events like Coachella and Bonnaroo has grown even larger in recent years. The alternative, countercultural spirit











