Puma signs fragrance licensing agreement with Interparfums

Interparfums announced on Tuesday, September 22, that it has entered into an exclusive worldwide licensing agreement with Puma for the creation, development, production, and distribution of fragrances under the sportswear company’s brand. The agreement runs for 10 years, through December 31, 2037. Interparfums plans to introduce its first Puma’s new signature lifestyle fragrance in 2027. “Puma is an iconic global brand that connects world-class athletic performance with culture, fashion,…

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