Rhode Global Expansion Tests e.l.f. Beauty Growth Story And Investor Nerves

Rhode, the luxury beauty brand owned by e.l.f. Beauty, is launching direct to consumer in Mexico and seven European countries.
The rollout coincides with the global launch of Rhode’s Summer ’26 Collection.
This expansion marks Rhode’s first entry into Latin America and a wider international footprint for e.l.f. Beauty.

For investors watching NYSE:ELF, this push into Mexico and multiple European markets comes at a time when the stock has been under pressure. Shares recently closed at $49.57,…

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