The 2025 wellness trends that drove the industry this year

This week, I analyzed a stack of end-of-year consumer trend reports being circulated by industry-leading retailers, market research firms and software providers. The result is a breakdown of industry drivers and trends, including hormone regulation, NAD support and creatine supplements, which saw year-over-year increases in online searches by 11%, 428% and 1,000%, respectively.  Additionally, the FDA deploys agentic AI to streamline industry inspection and review, the cycle-tracking menstrual cup brand Emm raises $9 million in funding, and the British luxury retailer John Lewis reports a 59% increase in sexual wellness sales.

More Fashion Fabula

Asus: A Smartwatch You’ll Love

Watches have really made a comeback this year. With the technology smartwatches provide, it seems like some people are either into it or not. And

Look of the Week by Macy’s

Clockwise from left to right: Ray-Ban Sunglasses,Shearling Lamb Coat,7 for All Mankind Jeans,Ribbed Turtleneck,Madden Girl Boots

Arts and Crafts

In the late nineteenth century, art critic John Ruskin and textile designer William Morris advocated the embracement of natural patterns inspired by the British countryside.

Moto Jacket + Superga Sneakers

Clockwise from left to right: Topshop Chevron Sweatshirt, Topshop Baxter Ankle Jeans,Topshop Leather Biker Jacket, Superga Sneaker

Home Decor: How to Hang Wall Art

In addition to furniture, wall art can have a big impact on a room’s decor. Whether you’re hanging many different pictures or one statement piece

History of the Female Suit

The female suit symbolizes a triumph of contradiction, between sexy and modest, masculine and feminine – and has been considered a symbol of sophistication and

On Trend: Black and White

Amidst the noise of our daily lives, the simple and classic can refresh us like nothing else. Though it seems like plain common sense to

Behind the Brand: A.P.C.

Known for it’s minimalist designs and timeless aesthetic, founded by Mr Jean Touitou in 1987,A.P.C. (which stands for Atelier de Production et de Création) was

Best Face Masks for Oily Skin

Face masks are the easiest way for a quick fix. Unlike serums, oils or moisturizers, face masks aren’t absorbed into the skin. Instead, they sit

On Trend: Spring Bags

The best handbags of the season are in the ring and it’s time to decide which side you’re on – And these bags are anything

History of Fashion: Plaid

Whether you love it or find it a symbol of all things hipster, plaid has been remarkably successful. It’s one of the most widespread, recognizable

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