The Origin Story of Taylor Swift's Iconic Red Lip—And the Exact Lipsticks She Loves to Wear

Throughout Taylor Swift’s nearly 20-year career, she’s leaned on red lipstick as her staple beauty look. Here’s how it started, the meaning behind her power color, and the lip products she uses most.

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Editors’ Picks: Madewell

Madewell Denim Jacket – Make every day Throwback Thursday in this lightly distressed denim jacket. Madewell Side Tie Crop Tee – Tonal side ties complete

Arts and Crafts

In the late nineteenth century, art critic John Ruskin and textile designer William Morris advocated the embracement of natural patterns inspired by the British countryside.

History of Fashion: Plaid

Whether you love it or find it a symbol of all things hipster, plaid has been remarkably successful. It’s one of the most widespread, recognizable

The History Behind PF Flyers

From their classic canvas look, to their elusive background, PF Flyers are American history and culture compressed into one shoe. We dug deep into their

The Future is Sporty

You’ve most likely seen it by now: “dressy” sweatpants, fleece bomber jackets, or sparkling clean running shoes paired with a suit. If you haven’t, then

10 Best Lipsticks for Fall

As much as we love seeing bold experimental makeup on the runway, we really appreciate when a beauty look is something that’s easy to recreate

Burgundy for Fall

Clockwise from left to right: Open Shawl Collar Jacket, Felt Floppy Hat, Pencil Skirt, V-Neck Tee

Best Street Fashion: Oakland

Just a hop over the bay from San Francisco sits Oakland, a multi-cultural hotspot for fashion firsts and trendsetters, specifically the area around Lake Merritt.

3 Tips For a Green Closet

Here at Brandzaffair we understand that sustainable practices aren’t a fad but rather a lifestyle, and were interested in finding out how to create a

Style Guide for Casual Friday

Don’t you just love Friday? One last stretch before the weekend, the feeling of accomplishment that comes with it and everyone else just seems to

Trend to Try: Graphic Liner

Graphic liner is not for the faint of heart. Not only is it attention grabbing, but it has a higher difficulty level than your average

Shop Stylish Hats For Spring

With vacations, pool time, and festivals on everyone’s mind this spring, it’s no wonder everyone is searching for the perfect hat right now. Whether you

Be Bright, Wear White!

Summer after Summer, an all-white look remains an absolute favorite for all fashion-lovers. Why not beat the heat and look effortlessly stunning! It’s the perfect

Best Fall Looks for the Office

This fall’s trends vary from sparkles to goth to fishnets—none of which are especially appropriate for the workplace. Now that we’ve covered what isn’t appropriate

8 Rules For Party Season

Dust off your finery— It’s party season once again. From turning up under dressed to getting too dressed up, we know it’s not always easy

6 Houseplants for a Healthier Home

There’s nothing like a well-curated display of indoor plants! It’s impressive on two levels–the artistic and the practical. It takes some skill to maintain plants,

Fashion Brands

The first central destination, personal online lifestyle center with immediate,direct connection to your favorite brands with their best offers, as well as outlooks andinsights, reviews and discovery of new brands that you didn’t know you would love. Apersonal Closet allows you to save and share your favorite items.

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