Ulta Beauty CEO says Gen Alpha prefers to shop IRL

Gen Alpha, born between 2010 and 2024, are the youngest shoppers driving the global economy. Ulta Beauty says they prefer IRL experiences.

More Fashion Fabula

How to Dress For a Music Festival

If you think music festivals are all about running around in the desert with denim cutoffs and waving around a peace sign— think again! This

Editor’s Picks: White Out

From left to right: Topshop Crochet Overlay Dress, Dior Mono Eyeshawdow, MAC Eye Kohl, Matt Bernson Slide Sandal, MARC BY MARC JACOBS Cross Body Bag

Layering Combinations for Winter

After a fairly mild winter beginning it’s easy to forget how bitter a cold snap can be, which is why we highly recommend mastering the

The Black Friday List

Editors’ Picks BLOOMINGDALES – Take 10% off all Beauty products. USE CODE: BEAUTY10 FREE PEOPLE 50% OFF MOST ITEMS KENNETH COLE 50% OFF SITEWIDE TED

The History of Lingerie

Underwear has come a long way since the days of linen drawers. In the beginning stages, underwear was originally designed to serve several purposes –

5 Swimsuit Trends You Must Try

If you are a lot like me, chances are you’ve worn your standard swimsuit for years—that classic black two piece or adorable polka-dot bikini. While

Editor’s Pick

The “Keep Austin Weird” bumper sticker begins to greet travelers along the I-35 as they mosey on into Austin, Texas. Visit downtown and stroll along

What to Wear to a BBQ

5/23/2016 With Memorial Day right around the corner, barbecue season is here. Officially! While great fun, BBQs can be tricky to style for. They are

Home Decor: Neutrals With An Edge

There are plenty of practical reasons to decorate with neutral colors. The shades we think of as neutral – whites, beiges, tans – don’t clash

10 Habits of Well-Dressed Women

While there’s no universal code or to-do list that all stylish women adhere to, there are a few select habits that aid the process of

Arts and Crafts

In the late nineteenth century, art critic John Ruskin and textile designer William Morris advocated the embracement of natural patterns inspired by the British countryside.

Denim: Fashion’s Frontier Exhibit

Denim’s been around for 175 years—which, as far as fashions go, is a long time—and it’s endured various iterations throughout that period. The Museum at

The History of Graphic Tees

Fashion without a t-shirt is like coffee without a cup. From the 1950s onwards, the graphic tee rapidly emerged as a building block for individualism,

History of the Female Suit

The female suit symbolizes a triumph of contradiction, between sexy and modest, masculine and feminine – and has been considered a symbol of sophistication and

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