Ulta Beauty takes on Amazon with new delivery option for shoppers

Ulta Beauty leans into a shift in consumer behavior as it broadens its delivery offerings in a competitive market.

More Fashion Fabula

Pre-Fall Style Guide

There are more designers and brands participating in pre-fall than ever before, and this season, there was a definite shift toward looser, baggier, and odder

Travel: 6 Packing Hacks

Vacation is fun, but for most packing is not. Here are a few tips to help you master the packing process. 1. Make a packing

Anatomy of a Perfume Bottle

Did you know that each perfume bottle is uniquely designed to correlate with it’s own scent? Throughout history, fragrance bottles have developed a rich story

History of American Women’s Fashion

In 2010, The Costume Institute at the Metropolitan Museum in New York City ran an exhibition called, “American Woman: Fashioning a National Identity.” It explored

The History of Sequins

The origins of the word sequin technically means ‘coin’ or ‘the mint’. We scoured the web to trace back the evolution of fashion’s shiniest embellishment.

Topshop + Adidas

From left to right: Topshop Check Topper, Topshop V-Neck Tee, Topshop Moto Ankle Skinny Jeans, Adidas ‘Stan Smith Sneakers

The Ultimate Denim Shop

Finding the perfect pair of jeans can be quite the challenge. Sometimes the path to perfection can be a bumpy one, since denim shopping tends

The History of Hunter Boots

With the weather finally, slowly starting to heat up and April showers nearly upon us – what better time to take you on a guided

Editors’ Picks: Madewell

Madewell Denim Jacket – Make every day Throwback Thursday in this lightly distressed denim jacket. Madewell Side Tie Crop Tee – Tonal side ties complete

How to Fill in Your Brows

Instead of using makeup to turn us into someone we’re not, we’re always looking for new ways to amp up our natural features. Sometimes, it’s

The History of Sequins

The origins of the word sequin technically means ‘coin’ or ‘the mint’. We scoured the web to trace back the evolution of fashion’s shiniest embellishment.

The History of Lingerie

Underwear has come a long way since the days of linen drawers. In the beginning stages, underwear was originally designed to serve several purposes –

History in Fashion: The Tracksuit

So much of the modern woman’s wardrobe finds its origins in the world of sport, and the tracksuit – unsurprisingly, given the name – is

The History of Graphic Tees

Fashion without a t-shirt is like coffee without a cup. From the 1950s onwards, the graphic tee rapidly emerged as a building block for individualism,

5 Beauty Looks to Try

It’s that time of year where we’re faithful to our favorite shade of burgundy lipstick and get to play up our other features with high-impact

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