Ulta Beauty vs. Sephora: Two Digital Shelves, Two Different Playbooks

Navigo’s data shows Ulta and Sephora are diverging digital ecosystems: Ulta wins on scale, replenishment, and paid media, while Sephora concentrates prestige, storytelling, and cultural relevance.

More Fashion Fabula

Editor’s Pick

The “Keep Austin Weird” bumper sticker begins to greet travelers along the I-35 as they mosey on into Austin, Texas. Visit downtown and stroll along

The At Home Classic Manicure

Skip the time-consuming and costly trips to the salon and perfectly polish your nails at home. With the right equipment, your favorite polish color and

Home Decor: How to Hang Wall Art

In addition to furniture, wall art can have a big impact on a room’s decor. Whether you’re hanging many different pictures or one statement piece

The Commuter’s Guide to Style

Whether you’re hopping on a train or taking the healthier route and going by foot or bike, we’ve got your sartorial needs covered. By Foot

How To Organize Your Closet

There’s little point in owning the latest bag or dress if you can’t find it in your closet when you’re getting dressed. A clean, well-organized

5 Summer Tops You Can Wear to Work

5/16/2016 Dress codes for work are already challenging enough and with rising temperatures it may seem almost impossible to dress appropriate. While in the colder

Topshop + Adidas

From left to right: Topshop Check Topper, Topshop V-Neck Tee, Topshop Moto Ankle Skinny Jeans, Adidas ‘Stan Smith Sneakers

Weekend Look by Madewell

Counter clockwise from left to right: Madewell Sweatshirt, Dolce Vite Bootie, Madewell Skinny Jeans, Madewell Leather Tote

On Trend: Animal Prints

Animal prints are a huge trend right now for Spring/Summer 2015. It’s a fun and simple way to make a bold statement! Leopard and snakeskin

Mother’s Day Gift Guide

In an effort to help you find the perfect gift for your mom this Mother’s Day (May 10), we’re serving up a list of the

Work From Home Attire

One of the most attractive things about working from home is the opportunity to wear whatever you want to the “office.” But while it’s tempting

Style Lessons from Wise Women

It’s no coincidence that many of the world’s best-dressed women aren’t in the first flush of youth. They might have gained a wrinkle or two,

Weekend Closet: Pretty Pastels!

Tommy Hilfiger Women’s Naree Two Piece Flats from Macy’s, $69- Trendy, yet chic. The Naree two-piece flats by Tommy Hilfiger fit in just about everywhere.

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