What Goes Into Outfitting Hallmark Movies? Color, Texture—and a Whole Lot of Joy

“Fashion in a great Christmas movie should feel magical, warm, nostalgic and emotionally comforting—almost like a visual hug.”

More Fashion Fabula

Topshop + Adidas

From left to right: Topshop Check Topper, Topshop V-Neck Tee, Topshop Moto Ankle Skinny Jeans, Adidas ‘Stan Smith Sneakers

How to Shop With a Friend

Our co-browsing technology allows you to shop with a friend or relative from anywhere in the world. Now, let’s get started with a quick how

Chic Fitness Essentials

As the long and indulgent Thanksgiving weekend comes to a close, the last thing anyone wants to do is hit the gym. Whether you’re a

The History of Wedding Dresses

Shopping for that perfect wedding dress often takes months of searching, budgeting, and fittings. The tradition of brides wearing white has never symbolized virginity or

3 Quick Hairstyles for Work

For most of us, the daily grind isn’t always inspiring. Even if you are totally jazzed about your 9-5, it’s likely that you’d rather hit

Iconic American Fashion

Given that it’s was just 4th of July – a day on which we generally tend to focus on what’s good about the US –

How to Dress for a Date

Ah, the always unnerving ‘what to wear on a date’ scenario. It’s hard trying to blend what makes you feel comfortable with the expected dress

Editors’ Picks: Easter Style

J.O.A. Top – Floral Stripe Crop – Flowers and stripes unite for a print-packed masterpiece on JOA’s entrancing crop top. J.O.A Midi Skirt – Floral

Halogen Dress + Accessories

Counter clockwise from left to right: Ankle Strap Sandal, Envelope Clutch, Gucci Oversized Sunglasses, Halogen Dress

3 Key Warm Weather Fabrics

The return of double-digit temperatures doesn’t necessarily mean stripping away all your clothes. While it’s tempting to reduce your wardrobe to shorts, tanks and flip

Editors’ Picks: Madewell

Madewell Denim Jacket – Make every day Throwback Thursday in this lightly distressed denim jacket. Madewell Side Tie Crop Tee – Tonal side ties complete

History of American Women’s Fashion

In 2010, The Costume Institute at the Metropolitan Museum in New York City ran an exhibition called, “American Woman: Fashioning a National Identity.” It explored

Behind the Brand: A.P.C.

Known for it’s minimalist designs and timeless aesthetic, founded by Mr Jean Touitou in 1987, A.P.C. (which stands for Atelier de Production et de Création)

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