The wellness industry tested consumer pricing sensitivity in 2025 by rolling out supplement stacks, at-home tech, wearables, fitness equipment and therapies priced completely out of reach for most shoppers. This includes $1,000-per-month wellness centers, $4,000 at-home gyms and a longevity chamber priced above the average American’s annual salary. Glossy unpacks what we know about the shopper driving this growth and what they’re willing to spend to maximize their health.
Origins of the Overcoat
As with many contemporary staples, it’s difficult to pinpoint exactly when the overcoat first emerged. Several online accounts name 1772 as the year the overcoat










