Agua Bendita was founded in Agua Bendita was founded in 2003 in Medellin, Colombia, by best friends and fashion design students Catalina Álvarez and Mariana Hinestroza. The brand was born from their shared passion for fashion and a desire to create unique pieces, starting with brightly colored fabric scraps. Their mission was to honor handmade ancestral techniques and promote job creation for Colombian women. The brand is known for its The brand’s key differentiators are its deep connection to Colombian artisanal craftsmanship, specifically the use of handillustrated prints and handembroidered details on their garments. They work with a network of over 500 female artisans from rural communities near Medellin together with known as ABhearts and ensuring traceability for each piece, which often carries the artisan’s name. This focus on unique, handmade artistry elevates their product beyond massproduced swimwear. Their signature products include The brand is best known for its swimwear (bikinis and onepieces) and resort wear (coverups, dresses). Signature items are characterized by their intricate handillustrated prints and handembroidered details. Specific product names found include the Gema Uchuva One piece,Limon Paramo One piece and Petra Fiore Underwire OnePiece Swimsuit along with Tulipa Chroma OnePiece Swimsuit and the SereiaLolitaBikiniTop and SereiaAlegriaBikiniBottom from their sustainable line. The core product lines are Swim,Clothing (ReadytoWear) and Accessories along with Men and Kids.
Agua Bendita offers a wide range of products, including The brand is best known for its swimwear (bikinis and onepieces) and resort wear (coverups, dresses). Signature items are characterized by their intricate handillustrated prints and handembroidered details. Specific product names found include the Gema Uchuva One piece,Limon Paramo One piece and Petra Fiore Underwire OnePiece Swimsuit along with Tulipa Chroma OnePiece Swimsuit and the SereiaLolitaBikiniTop and SereiaAlegriaBikiniBottom from their sustainable line. The core product lines are Swim,Clothing (ReadytoWear) and Accessories along with Men and Kids. The brand is particularly known for its The brand’s key differentiators are its deep connection to Colombian artisanal craftsmanship, specifically the use of handillustrated prints and handembroidered details on their garments. They work with a network of over 500 female artisans from rural communities near Medellin together with known as ABhearts and ensuring traceability for each piece, which often carries the artisan’s name. This focus on unique, handmade artistry elevates their product beyond massproduced swimwear. and has recently launched Recent initiatives include the Target collaboration (Spring 2023) and the launch of Ciclos, a resale initiative in collaboration with the circularity platform Archive, which prioritizes ecofriendly fashion and extends the life cycle of their garments. They also continually release new collections, such as the Sereia collection, featuring new prints and silhouettes.
Agua Bendita is at the forefront of innovation with technologies like The brand’s unique technologies and materials include the use of Recycled Polyester and ECONYL® regenerated nylon in their sustainable swimwear line. Their primary innovation is the integration of traditional Colombian artistry, specifically handillustrated prints and handembroidery, which are applied to their unique silhouettes. They also maintain a high degree of traceability for their pieces, allowing them to know where and how every piece was made, with the artisan’s name often included on the garment. These innovations have led to numerous awards, including Agua by Agua Bendita was honored with the Brand of the Year award at the Latin American Fashion Awards (LAFA), including the 2025 ceremony. The cofounders, Mariana Hinestroza and Catalina Álvarez, also received the Visionary of the Year award from Zacapa Rum at the Latin American Fashion Summit.
Professional Agua Bendita purchasing decisions involve assessing their price positioning, which is Agua Bendita is positioned in the premium to luxury market for swimwear and resort wear. Regular price points for swimwear are typically in the $150 to $300+ range for bikinis and onepieces. The luxury line, Agua by Agua Bendita, commands higher prices. The brand also offers accessible collections through collaborations,such as the Target collection and which was priced from $15 to $48. The target market is women seeking highquality along with unique and artisancrafted resort and swimwear. Look out for collaborations like Notable collaborations include a major partnership with Target for a spring collection in 2023, featuring over 100 pieces priced from $15 to $48. They have also collaborated with the Peruvian sustainable luxury brand Escvdo and the swimwear brand Tropic of C (founded by Candice Swanepoel). Celebrity endorsements include Kendall Jenner (early in her career) and models like Candice Swanepoel and Carolina Sanchez in collaboration campaigns. for unique items.
From its origins, Agua Bendita has maintained unwavering focus on quality and innovation. The brand has a strong commitment to sustainability, with initiatives like Agua Bendita is committed to social and environmental responsibility. Their social commitment is centered on the ABhearts program, which supports and employs over 500 female artisans in Colombia. Environmentally, they offer an ecofriendly swimwear collection crafted from recycled materials. They use Recycled Polyester and ECONYL® regenerated nylon (made from nylon waste) in their sustainable garments. They also launched Ciclos, a resale initiative to promote circularity.
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