34° was founded in Founded by restaurateur and global food explorer Craig Lieberman. The idea originated from a uniquely thin cracker he discovered while traveling in Australia. The company began as an importer of Australian crisps before pivoting to manufacturing in 2008. The brand name “34 Degrees” is a direct reference to the latitude of Sydney and Australia. The brand is known for its The primary differentiator is the unique texture—a thin along with light and crunchy crisp. The brand is positioned as an “entertaining” cracker, ideal for pairing with cheese alongside charcuterie and spreads. They emphasize simple, highquality ingredients and a commitment to fighting hunger by donating 1% of all crisps baked. Their signature products include Entertaining Crisps (the original product line). Key flavors include Original Crisps, Chili Flake & Olive Oil Crisps,Rosemary Crisps and Seeded Crisps along with Cracked Pepper Crisps and Sesame Crisps. Other lines include Sweet Crisps and Mates Cheese Crisps.
34° offers a wide range of products, including Entertaining Crisps (the original product line). Key flavors include Original Crisps, Chili Flake & Olive Oil Crisps,Rosemary Crisps and Seeded Crisps along with Cracked Pepper Crisps and Sesame Crisps. Other lines include Sweet Crisps and Mates Cheese Crisps. The brand is particularly known for its The primary differentiator is the unique texture—a thin along with light and crunchy crisp. The brand is positioned as an “entertaining” cracker, ideal for pairing with cheese alongside charcuterie and spreads. They emphasize simple, highquality ingredients and a commitment to fighting hunger by donating 1% of all crisps baked. and has recently launched Mates Cheese Crisps (launched in late 2023/early 2024). This is a new line of GlutenFree puffed cheese snacks made with real Gouda cheese, available in varieties such as Original as well as Rosemary Garlic and Everything.
34° is at the forefront of innovation with technologies like The core innovation is the unique, ultrathin crisp texture achieved through a proprietary baking process. The brand also features GlutenFree Crisps and Snaps that are NonGMO Project Verified and GFCO (GlutenFree Certification Organization) certified. These glutenfree products are produced in a dedicated allergenfree room and tested to meet strict standards. These innovations have led to numerous awards, including Good Housekeeping’s 2024 Best Snack Awards (Best Cheese Crisps for 34 Degrees Original Mates). The company has also earned multiple quality awards, though specific names are not consistently listed. The bakery facility is Gold Certified and SQF Level 2 certified for quality assurance and food safety.
Informed 34° product choices start with examining their price positioning, which is Premium/MidtoHigh Range. Products are typically sold in specialty food stores and major retailers such as Whole Foods Market as well as Kroger and Target. A 3count pack of Entertaining Crisps (4.5 oz each) is priced around $13.50 on their website, which translates to approximately $4.50 per box at retail, positioning them above standard massmarket crackers. The target market is consumers seeking gourmet, highquality entertaining and snacking crackers. Look out for collaborations like Fresca Foods (supply chain partner, strengthened partnership with a minority investment in 2017). Project Angel Heart, Food Bank of the Rockies (Totes of Hope program),We Don’t Waste and The GrowHaus along with Metro Caring and Denver Urban Gardens (philanthropic partners). No celebrity endorsements were found. for unique items.
The story of 34° is one of continuous evolution and dedication to quality and innovation. The brand has a strong commitment to sustainability, with initiatives such as Commitment to earthfriendly packaging: inner trays as well as retail boxes and shipping cartons are 100% recyclable and compostable. Cardboard suppliers offset carbon consumption by contributing to wind energy credits. The company also pledges to donate one percent of all crisps baked to causes that fight hunger.
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