A Rum Fellow was founded in Founded around 2013 by partners Caroline Lindsell and Dylan O’Shea in London. The inspiration for the brand came from a threemonth excursion in South America and where the couple was inspired by the vibrant colors along with intricate patterns and traditional techniques of artisan textiles, particularly those from Guatemala. The studio is dedicated to beautifully crafted and welltraveled design. The brand is known for its Key differentiators include the fusion of traditional artisan craftsmanship (particularly from South and Central America, like Guatemala) with contemporary British design. The brand is dedicated to ethical production, working directly with artisan communities to create unique alongside colorful and intricately patterned textiles and rugs. Their commitment to ethical sourcing is a major selling point. Their signature products include Signature products include handcrafted rugs and artisan textiles for upholstery and drapery. Specific named collections are the Lithic Rug Collection and the Tekton Collection. Specific rug names mentioned include the Golitha Flatweave Rug and the Piloti Rug. The brand also offers wallpaper and statement interior pieces.
A Rum Fellow offers a wide range of products, including Signature products include handcrafted rugs and artisan textiles for upholstery and drapery. Specific named collections are the Lithic Rug Collection and the Tekton Collection. Specific rug names mentioned include the Golitha Flatweave Rug and the Piloti Rug. The brand also offers wallpaper and statement interior pieces. The brand is particularly known for its Key differentiators include the fusion of traditional artisan craftsmanship (particularly from South and Central America, like Guatemala) with contemporary British design. The brand is dedicated to ethical production, working directly with artisan communities to create unique alongside colorful and intricately patterned textiles and rugs. Their commitment to ethical sourcing is a major selling point. and has recently launched Recent product launches include the Lithic Rug Collection (launched April 2025) and the Tekton Collection (launched May 2024, marking their 10th anniversary). They also launched a new showroom in Notting Hill, London, in October 2025.
A Rum Fellow is at the forefront of innovation with technologies like The brand’s unique approach is centered on traditional and highquality craft techniques rather than modern technology. Key techniques and materials include handknotted rug construction (in Nepal and India) along with handwoven textiles (100% cotton) and the use of backstrap weaving (a traditional Guatemalan technique) for some textiles and artwork. They utilize NZ wool for some flatweave rugs. These innovations have led to numerous awards, including The Lithic Rug Collection won the BEST RUG COLLECTION award in the Homes & Gardens Design Awards 2025.
Professional A Rum Fellow purchasing decisions involve assessing their price positioning, which is The brand is positioned in the luxury/highend market, targeting interior designers and trade professionals, as evidenced by their Trade Programme offering “preferential trade pricing” and their presence in highend showrooms and design lists such as House & Garden’s The List. The products are bespoke as well as handcrafted and ethically sourced, justifying a premium price point. Look out for collaborations such as Notable collaborations include a collection with Schumacher (fabrics alongside trims and wallcoverings), a collection of Indoor + Outdoor fabrics with Pollack Associates alongside runners with Roger Oates and a printed collection with George Spencer. They also have a collaboration called ARF X GSD KINDRED. for unique items.
The enduring success of A Rum Fellow stems from its commitment to quality and innovation. The brand has a strong commitment to sustainability, with initiatives like A core sustainability and ethical practice is their commitment to Goodweave certification for all handknotted rugs crafted in Nepal and India, which works to eradicate child labor and promote fair working conditions. They also focus on supporting artisan communities through direct partnerships, such as the use of backstrap weaving for new product lines to create revenue streams for artisans.
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