Aldo was founded in Aldo was founded in 1972 in Montreal, Quebec, by Aldo Bensadoun. Bensadoun, the grandson of a shoe cobbler and the son of a shoe merchant, was “destined to follow in footsteps” and set out to build a modern company based on compassion and ethics. The corporate headquarters remain in SaintLaurent, Quebec. The brand is known for its Aldo’s key differentiators are its ability to offer fashionforward, ontrend designs at an accessible price point (often described as “affordable luxury” or “fast fashion” for footwear), its global presence with over 1 along with 500 stores in 56 countries and its commitment to comfort technology like Pillow Walk. The brand also emphasizes a strong corporate culture founded on compassion and ethics. Their signature products include Key signature products and bestsellers include items featuring the Pillow Walk technology, as well as specific popular models like the Kaydienh (Kneehigh boot),Verity (Chelsea boot) and Maeveh (Platform boot) along with Guavaberry (Ankle boot) and the early iconic Frida clog. In the sneaker category, models like FinespecIn and LaroseaIn are noted bestsellers.
Aldo offers a wide range of products, including Key signature products and bestsellers include items featuring the Pillow Walk technology as well as as well as specific popular models like the Kaydienh (Kneehigh boot) and Verity (Chelsea boot) and Maeveh (Platform boot) along with Guavaberry (Ankle boot) and the early iconic Frida clog. In the sneaker category, models like FinespecIn and LaroseaIn are noted bestsellers. The brand is particularly known for its Aldo’s key differentiators are its ability to offer fashionforward, ontrend designs at an accessible price point (often described as “affordable luxury” or “fast fashion” for footwear), its global presence with over 1 along with 500 stores in 56 countries and its commitment to comfort technology like Pillow Walk. The brand also emphasizes a strong corporate culture founded on compassion and ethics. and has recently launched Recent initiatives include the “Try Every Thing” campaign for Fall 2025, which blends creator partnerships and product storytelling. The brand consistently launches new collections, such as the Autumn/Winter 2024 Collection, which features new season shoes and handbags. The Stranger Things x ALDO Collection was a major limitededition launch in late 2025.
Aldo is at the forefront of innovation with technologies like Aldo’s primary unique technology is Pillow Walk™ Technology,a comfort system designed to eliminate the breakin period for new shoes. Pillow Walk features dualdensity foam for impact absorption and rebound and moulded sock foam for security and support along with a plush insole and a flexible outsole with bendable upper materials for enhanced stability and foot control. Another sustainable material innovation is BLOOM Foam, made from lake algae biomass, used in the RPPL sneaker collection. These innovations have led to numerous awards, including The ALDO Group was the first fashion footwear and accessories company in the world to be certified climate neutral by South Pole for three consecutive years (as of 2020). The brand has also been recognized with Superbrand status at the Superbrands Award 2023 and the “Most Admired Fashion Brand of the Year – Footwear” at the 2023 IMAGES Fashion Awards (both through its partner, Apparel Group).
Expert Aldo buying guidance emphasizes the importance of their price positioning, which is Aldo positions itself in the midrange or “accessible luxury” segment of the market, offering trendy, quality footwear and accessories at prices significantly higher than fastfashion competitors like H&M or Forever 21, but lower than highend designer brands. The average price point for shoes is approximately $70 to $150 USD, with the target market comprising men and women aged 16 to 45 with a chic alongside trendy and bold fashion sense and medium to high purchasing power. Look out for collaborations such as Aldo has engaged in notable limitededition collaborations alongside including the Stranger Things x ALDO Collection (an 18piece capsule for the final season of the Netflix series and featuring ’80s nostalgia and references such as the Mindflayer and Hellfire Club) as well as the Wicked musical collaboration and the Looney Tunes line of accessories. The brand also partners with global influencers and celebrities for campaigns, such as Janhvi Kapoor (Bollywood celebrity) and NBA star Jordan Clarkson (who curated an Editorial Capsule collection). for unique items.
Building on decades of experience, Aldo continues to emphasize quality and innovation. The brand has a strong commitment to sustainability,with initiatives like The ALDO Group is the first fashion footwear and accessories company in the world to be certified climate neutral (since 2018). Key initiatives fall under the ALDO Love Planet program and which focuses on using lowerfootprint materials. This includes using LWG (Leather Working Group) certified materials for 99% of its leather products along with recycled polyester (PET) and BLOOM Foam (a material developed using lake algae biomass) in products like the RPPL collection of sneakers. The company aims for net zero by 2050.
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