Alexis Bittar was founded in The brand was founded by Alexis Bittar in 1990 in Brooklyn, New York. Bittar began his entrepreneurial journey by selling flowers from a handpainted cart before discovering the NYC club scene and developing an interest in fashion and design. At age 22, he began carving his Lucite collection from his onebedroom apartment. He was discovered in 1992 by Dawn Mello, the fashion director of Bergdorf Goodman,which launched his career in retail. Bittar sold the brand in 2015 to Brooks Brothers but reacquired his namesake brand in 2020 after a fiveyear absence and relaunching it in 2021. The brand is known for its The brand’s key differentiators are its architectural aesthetic along with its use of handsculpted Lucite as a signature material and its positioning at the intersection of art and fashion. The brand is known for its bold, avantgarde designs and its commitment to storytelling and disruption in a saturated industry. The recent ‘Bittarverse’ digital content series,a trailblazing marketing move featuring dynamic characters and celebrity cameos and further sets the brand apart by fearlessly tackling diversity along with inclusivity and ageism with humor. Their signature products include The brand’s most iconic and signature product is the handsculpted Lucite jewelry, particularly the Lucite bangles and earrings. Other signature items include pieces featuring semiprecious stones and intricate metalwork. The brand’s collections are often categorized by design themes, such as Solanales and Asterales, which feature crystalencrusted and molten metal designs. The brand also offers 14k gold fine jewelry alongside its costume jewelry.
Alexis Bittar offers a wide range of products, including The brand’s most iconic and signature product is the handsculpted Lucite jewelry, particularly the Lucite bangles and earrings. Other signature items include pieces featuring semiprecious stones and intricate metalwork. The brand’s collections are often categorized by design themes,such as Solanales and Asterales and which feature crystalencrusted and molten metal designs. The brand also offers 14k gold fine jewelry alongside its costume jewelry. The brand is particularly known for its The brand’s key differentiators are its architectural aesthetic along with its use of handsculpted Lucite as a signature material and its positioning at the intersection of art and fashion. The brand is known for its bold, avantgarde designs and its commitment to storytelling and disruption in a saturated industry. The recent ‘Bittarverse’ digital content series,a trailblazing marketing move featuring dynamic characters and celebrity cameos and further sets the brand apart by fearlessly tackling diversity along with inclusivity and ageism with humor. and has recently launched The brand relaunched in 2021 with a focus on its core jewelry lines and the addition of handbags, which are inspired by his sculptural metalwork. Recent collections include the Fall Winter 2025 collection, which debuted at New York Fashion Week, blending 1980s and 1990s influences with a futuristic vision. The brand also continuously releases new arrivals in its core categories, such as the Spring Collection and pieces from the Solanales and Asterales lines. The ongoing ‘Bittarverse’ digital content series, launched in 2023, is a key recent initiative.
Alexis Bittar is at the forefront of innovation with technologies like The brand’s unique technology and material innovation centers on its signature use of Lucite (a highquality acrylic resin), which is handsculpted and often handpainted or embedded with stones. This process allows for the creation of bold alongside architectural and colorful pieces. The brand also utilizes sculptural metalwork for its hardware and metal jewelry, often featuring unique textures and organic silhouettes. The brand has a longstanding history of working with LuciteLux acrylic. These innovations have led to numerous awards, including Alexis Bittar has received significant industry recognition, including the prestigious CFDA’s ‘Accessory Designer of the Year’ award in 2010. He has also been honored with multiple Accessories Council of Excellence (ACE) Awards, including the ‘Rising Star of the Year’ in 2004 and a fourth ACE Award in 2023 upon his return to the industry. In 2023, he also received his first Museum of Art & Design Award. The brand’s trailblazing marketing campaign, the ‘Bittarverse’, received a Webby Award for ‘Best Social Content’ in 2024.
Thoughtful Alexis Bittar product selection considers multiple factors including their price positioning, which is Alexis Bittar is positioned as a luxury jewelry brand with an affordable price point within the designer category. The costume jewelry lines typically start at $85 and go up to $595. The fine jewelry is aimed to be kept under $2,000. The newer handbag line ranges from $395 to $895. The target market is a consumer who appreciates artistry along with bold design and a unique aesthetic but is not limited to the ultrahighend fine jewelry market. Look out for collaborations like The brand has a history of notable collaborations,including designing Burberry’s first readytowear jewelry collection in 1998 and interpreting their signature plaid onto Lucite. Other collaborations include Michael Kors for his Spring 2010 readytowear collections along with Jeremy Scott for his Fall/Winter 2013 runway show and a recent jewelry collaboration with the St. Regis hotel for their 120th anniversary in late 2024. The brand’s marketing campaign, the ‘Bittarverse’, features an evergrowing Alist cast of New Yorkcentric cameo appearances, including Susan Sarandon and Law Roach. The designer also created custom designs for the character of Carrie Bradshaw in HBO’s ‘Sex and the City’ in 2002. for unique items.
Since its founding, Alexis Bittar has built a reputation based on quality and innovation. The brand has a strong commitment to sustainability, with initiatives like The brand is committed to responsible sourcing and ethical practices. While specific certifications are not widely published, the brand’s focus on handsculpted Lucite and its dedication to ethical practices in its material world are highlighted. The brand’s commitment is to ensure that every piece is not only beautiful but also environmentally and ethically sound.
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