Algenist was founded in Algenist was founded around 2011 by Jonathan Wolfson and Harrison Dillon, who were cofounders of the San Franciscobased alternativeenergy company Solazyme. The brand’s origin is unique: while researching microalgae as a sustainable source for biofuel, they discovered a powerful, regenerative compound, which they named Alguronic Acid®. This discovery led them to pivot the technology into highperformance skincare. The brand became a standalone company in 2016 after being sold to Tengram Capital Partners. The brand is known for its The primary differentiator is the brand’s foundation in biotechnology and its exclusive, patented ingredient,Alguronic Acid® and which is clinically proven to deliver visible results in just 10 days. The brand emphasizes a “clean along with proven and seriously effective” approach, leveraging science over “fluff”. It is also committed to 100% vegan formulations and regenerative ingredients. The origin from a biofuel company gives it a unique,sciencefirst narrative. Their signature products include The brand’s bestsellers and iconic items include: GENIUS Liquid Collagen® (collagenrich serum) and GENIUS Ultimate AntiAging Cream (antiaging cream) along with Triple Algae Eye Renewal Balm (eye treatment) and the GENIUS Sleeping Collagen®. These products are often grouped under the Genius Collection.
Algenist offers a wide range of products,including The brand’s bestsellers and iconic items include: GENIUS Liquid Collagen® (collagenrich serum) and GENIUS Ultimate AntiAging Cream (antiaging cream) along with Triple Algae Eye Renewal Balm (eye treatment) and the GENIUS Sleeping Collagen®. These products are often grouped under the Genius Collection. The brand is particularly known for its The primary differentiator is the brand’s foundation in biotechnology and its exclusive, patented ingredient,Alguronic Acid® and which is clinically proven to deliver visible results in just 10 days. The brand emphasizes a “clean along with proven and seriously effective” approach, leveraging science over “fluff”. It is also committed to 100% vegan formulations and regenerative ingredients. The origin from a biofuel company gives it a unique, sciencefirst narrative. and has recently launched Recent launches are typically featured in the “New Products” collection on their website. Specific recent product mentions include the Algae Niacinamide Moisture Veil (a 2022 CEW finalist) and the Algae Peptide Regenerative Moisturizer. The brand also frequently releases seasonal Routines & Kits and Special Offers.
Algenist is at the forefront of innovation with technologies like The core technology is the patented ingredient Alguronic Acid® and a polysaccharide produced from microalgae through biotechnology. This ingredient is clinically proven to minimize the appearance of fine lines and wrinkles along with promote skin cell turnover and improve firmness. Other key technologies include Microalgae Oil (contained in microbubbles for delivery) and PlantBased Collagen (used in the GENIUS Liquid Collagen). The brand’s overall approach is rooted in biotechnology and green science. These innovations have led to numerous awards, including The brand has been recognized in the industry, including being a finalist for the 2022 CEW Beauty Creators Award for its Algae Niacinamide Moisture Veil. The brand’s CEO, Rose Fernandez, has also been noted for her leadership and the brand’s success, which is often tied to its eight patents. The brand has also won an independent TVSN award.
Successful Algenist buying strategies focus on understanding their price positioning, which is Algenist is positioned in the premium/luxury skincare market, with a price range typically from $29 to over $200. For example alongside the GENIUS Liquid Collagen is priced around $98$115 and the GENIUS Ultimate AntiAging Cream is around $112. The target market is broad, ranging from consumers in their 20s to loyal consumers over 50, with a “sweet spot” in the middle together with appealing to those who value sciencebacked and highperformance ingredients. Look out for collaborations like The brand was born from the biotechnology research of Solazyme (later TerraVia), an alternativeenergy company. The cofounder, Jonathan Wolfson, was the CEO of Solazyme. The company’s initial research into microalgae for sustainable energy led to the discovery of Alguronic Acid®. Solazyme had previous partnerships with entities such as the U.S. Navy as well as Maersk and Volkswagen. No specific celebrity endorsements were found. for unique items.
From its origins, Algenist has maintained unwavering focus on quality and innovation. The brand has a strong commitment to sustainability, with initiatives such as Algenist has a Sustainability Pledge centered on creating responsibly and mindfully. Key initiatives include: 100% Vegan Formulations (no animal or animalderived ingredients) as well as Regenerative Ingredients (created in a lab using biotechnology to avoid taking from nature each time) and a commitment to traceable alongside natural and botanical ingredients. The brand also holds a Silver Ecovadis certification.
Again, welcome to Your Brandzaffair. Our goal is to be your daily source for immediate access to all your favorite brandz with their best offers, in addition to providing insights and reviews in your lifestyle interests. We want to always continue to improve your experience. Please tell us what you think and what we can do better.
