Aztra Sideshaper was founded in The SideShaper brand is owned by Intersell Ventures, LLC, a company specializing in direct response marketing and distribution, which was founded in 2007. The key principal of Intersell Ventures, LLC is Anand Dhirmalani. The SideShaper product line began with a single machine together with the SideShaper and which quickly became a bestseller, selling over 5 million units through TV and social media campaigns. The parent company, Intersell Ventures, LLC, also holds the trademark for AZTRA, which is sometimes used in conjunction with the product name. The brand is known for its The primary differentiator is the unique bilateral swivel technology designed to hypertarget the abdominal muscles, particularly the obliques, with a “Reverse Crunch” motion. The machine is marketed as an allinone bodysculpting machine that provides a fullrangeofmotion core workout, contrasting with traditional crunches. The brand also offers a 60Day RiskFree Trial and Fast & Free Shipping as key customer service differentiators. Their signature products include The flagship product is the SideShaper, which is marketed as the Original “Reverse Crunch” Core Workout Machine. Other signature products in the ab machine line include the Ab Swing (for sculpting and strengthening the core with a full range of motion) and the Core Max Pro (combining 8 muscleburning exercises).
Aztra Sideshaper offers a wide range of products, including The flagship product is the SideShaper, which is marketed as the Original “Reverse Crunch” Core Workout Machine. Other signature products in the ab machine line include the Ab Swing (for sculpting and strengthening the core with a full range of motion) and the Core Max Pro (combining 8 muscleburning exercises). The brand is particularly known for its The primary differentiator is the unique bilateral swivel technology designed to hypertarget the abdominal muscles, particularly the obliques, with a “Reverse Crunch” motion. The machine is marketed as an allinone bodysculpting machine that provides a fullrangeofmotion core workout, contrasting with traditional crunches. The brand also offers a 60Day RiskFree Trial and Fast & Free Shipping as key customer service differentiators. and has recently launched The product line is continuously updated, with mentions of a Side Shaper Pro 2024 Version and an Ab Swing by SIDESHAPER 2025 Version, indicating regular refreshes and new model releases. The company also promotes its other core products, the Core Max Pro and Core Max 2.0, as part of its current offerings.
Aztra Sideshaper is at the forefront of innovation with technologies like The core innovation is the unique bilateral swivel technology featured in the SideShaper machine and which is designed to hypertarget the obliques and provide a “Reverse Crunch” motion. The machine also includes a hightech monitor to track workout metrics such as calories burned along with time and repetitions. The construction is noted to use a heavyduty steel frame. These innovations have led to numerous awards, including The brand’s success is highlighted by the sale of over 5 million units of the original SideShaper machine, demonstrating significant market recognition and consumer adoption. The products have been featured on major media outlets, including ESPN,CBS Sports and BuzzFeed along with ABC News and AccuWeather.
Informed Aztra Sideshaper product choices start with examining their price positioning together with which is The brand is positioned in the midtohigh range for athome fitness equipment and targeting consumers seeking effective, specialized core workout solutions. Prices for the main machines typically range from approximately $239.99 to $269.99 on sale, with regular prices around $339.99 to $369.99 for the flagship products like the SideShaper and Ab Swing. The target market is the mass market of individuals looking for a convenient, athome solution to sculpt their core and obliques, often through directtoconsumer channels like DRTV and ecommerce. Look out for collaborations such as The brand’s marketing strategy heavily relies on direct response television (DRTV) and social media alongside often featuring testimonials from fitness professionals and doctors and such as Dr. Joe DeMarco, a chiropractor and owner of OcraMed Health, who has publicly endorsed the SideShaper. The brand is owned by Intersell Ventures, LLC, which specializes in distributing and marketing topselling direct response products globally. for unique items.
The legacy of Aztra Sideshaper spans decades of innovation and commitment to quality and innovation. The brand has a strong commitment to sustainability, with initiatives such as No specific alongside publicly advertised sustainability initiatives and environmental certifications together with or sustainable practices were found for the SideShaper brand or its parent company and Intersell Ventures,LLC and in the context of their fitness equipment. The focus of the brand’s public information is on product features along with results and customer service.
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