Bare Minerals was founded in Bare Minerals was founded in 1995 by Leslie Blodgett. The brand revolutionized the beauty industry by introducing the masses to the concept of mineral makeup and the skinimproving benefits of clean along with pure and natural ingredients. Blodgett built the company into a beauty empire, with the brand becoming known for its radical idea of clean beauty. The brand is currently celebrating its 30th anniversary in 2025. The brand is known for its The brand’s key differentiators stem from its pioneering role in the “clean beauty” movement and its mineralbased formulations: Original Clean Beauty Brand: Pioneered the skinfriendly makeup movement in 1995. MineralBased Formulation: Focuses on the skinimproving benefits of minerals, which also provide natural sun protection (Titanium Dioxide and Zinc Oxide). “Free From” Philosophy: Products are free from parabens, binders,fillers and talc along with synthetic fragrances and other common irritants, making them ideal for sensitive skin types. NonComedogenic: Formulations are designed not to clog pores. Their signature products include The brand’s most iconic and bestselling products include: ORIGINAL Loose Powder Foundation SPF 15: The flagship product, made with 5 clean together with vegan ingredients and offering sheertofull coverage and natural sun protection. COMPLEXION RESCUE® Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30: The 1 tinted moisturizer in the U.S. ORIGINAL Mineral Veil®: A setting powder often sold in a set with the loose foundation. BAREPRO® 24HR Skin Perfecting TalcFree Matte Powder Foundation and BAREPRO® Liquid Foundation.
Bare Minerals offers a wide range of products, including The brand’s most iconic and bestselling products include: ORIGINAL Loose Powder Foundation SPF 15: The flagship product as well as made with 5 clean and vegan ingredients, offering sheertofull coverage and natural sun protection. COMPLEXION RESCUE® Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30: The 1 tinted moisturizer in the U.S. ORIGINAL Mineral Veil®: A setting powder often sold in a set with the loose foundation. BAREPRO® 24HR Skin Perfecting TalcFree Matte Powder Foundation and BAREPRO® Liquid Foundation. The brand is particularly known for its The brand’s key differentiators stem from its pioneering role in the “clean beauty” movement and its mineralbased formulations: Original Clean Beauty Brand: Pioneered the skinfriendly makeup movement in 1995. MineralBased Formulation: Focuses on the skinimproving benefits of minerals, which also provide natural sun protection (Titanium Dioxide and Zinc Oxide). “Free From” Philosophy: Products are free from parabens, binders,fillers and talc along with synthetic fragrances and other common irritants, making them ideal for sensitive skin types. NonComedogenic: Formulations are designed not to clog pores. and has recently launched Recent product launches and initiatives include: 2025 Launches: New launches announced for 2025 include a pressed powder foundation,an updated Prime Time primer and and a 3piece starter kit. 2024 Launches: New products in 2024 included the BAREPRO® 24HR Wear SkinPerfecting Matte Liquid Foundation Mineral SPF 20 along with Dewy Lip GlossBalm and the ORIGINAL Mineral Veil® Set + Protect Brush. 30th Anniversary: The brand is celebrating its 30th anniversary in 2025 with new product innovations.
Bare Minerals is at the forefront of innovation with technologies like The core technology and innovation is the use of mineralbased formulations and a “clean beauty” ingredient philosophy. Specific ingredients and technologies highlighted include: Active Minerals: Titanium Dioxide and Zinc Oxide for natural broadspectrum sun protection. Clean Ingredients: The brand’s products are formulated without over 2,500 ingredients,including parabens and phthalates along with formaldehyde and synthetic fragrance. SkinImproving Ingredients: Key ingredients used in their skincare and makeup hybrids include Niacinamide along with Hyaluronic Acid and PhytoRetinol (a plantbased retinol alternative). Superfruits Blend: Contains Fruit Acids (Alpha Hydroxy Acids) to exfoliate and brighten skin. These innovations have led to numerous awards, including The brand and its products have received numerous awards, including: Allure Best of Beauty Hall of Fame: The ORIGINAL Loose Powder Foundation SPF 15 is a 4x winner and has been named the 1 mineral foundation in the US by the Allure Readers’ Choice Awards. Cosmopolitan’s 2024 Holy Grail Beauty Awards: The BAREPRO Liquid Foundation was named the Best Matte Foundation. WWD Beauty Inc’s Visionary of the Year Award: Awarded to founder Leslie Blodgett in 2014, marking the brand’s 20th year. Best Sellers: The COMPLEXION RESCUE® Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30 is the 1 tinted moisturizer in the U.S.
Intelligent Bare Minerals purchasing approaches examine their price positioning, which is Bare Minerals is positioned in the midtohighend of the mass market/prestige beauty segment. Price Range: Individual products typically range from approximately $25 to $45 (e.g., COMPLEXION RESCUE® Tinted Moisturizer at $39.00, ORIGINAL Loose Powder Foundation SPF 15 around $35). Target Market: The brand targets women aged over 18 who buy cosmetics and skincare, with a strong appeal to those seeking clean alongside conscious and skinfriendly beauty solutions, particularly those with sensitive skin or an interest in mineralbased products. Look out for collaborations like Notable celebrity endorsements and ambassadors include: Hailey Baldwin (now Hailey Bieber) Rosie HuntingtonWhiteley Letitia Wright Nikki DeRoest These ambassadors were part of a 2018 campaign to recenter the brand on its “clean beauty” roots. The brand also participates in the Responsible Mica Initiative. for unique items.
The foundation of Bare Minerals rests on core principles of quality and innovation. The brand has a strong commitment to sustainability, with initiatives like Bare Minerals is committed to clean and conscious beauty, with initiatives including: CrueltyFree: Certified by PETA’s Beauty Without Bunnies program. Packaging: New bottles and jars are made with PostConsumer Recycled (PCR) materials. Makeup bags are made from recycled plastic bottles. Cartons are recyclable. Ingredient Sourcing: The brand mitigates social impact via the Responsible Mica Initiative. Vegan Options: Offers a wide range of vegan products, with the flagship ORIGINAL Loose Powder Foundation being vegan.
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