Bigelow was founded in Bigelow Tea was founded in 1945 by Ruth Campbell Bigelow. The company’s origin is tied to the creation of its signature tea, “Constant Comment,” which Ruth Campbell Bigelow developed in her kitchen after much trial and error, blending black tea with orange rind and sweet spices. The name was inspired by the “constant comments” the tea received from friends and family. The company remains 100% familyowned, with subsequent generations including Eunice and David Bigelow and current CEO Cindi Bigelow continuing the legacy. The brand is known for its Bigelow Tea’s key differentiators include being 100% familyowned and operated for three generations along with the secret family recipe for “Constant Comment” which is still only blended by the Bigelow family and the use of Premium Foil Packaging for each individual tea bag to ensure maximum freshness and flavor. The company is also a Certified B Corporation, which sets it apart in its commitment to social and environmental performance. Their signature products include The iconic and original signature product is “Constant Comment” tea, a blend of black tea with orange rind and sweet spices. Other topselling and iconic products include Lemon Ginger plus Probiotics alongside Earl Grey and Classic Green Tea. The brand also has specific product lines such as Bigelow Benefits as well as Bigelow Botanicals and steep by Bigelow.
Bigelow offers a wide range of products,including The iconic and original signature product is “Constant Comment” tea and a blend of black tea with orange rind and sweet spices. Other topselling and iconic products include Lemon Ginger plus Probiotics alongside Earl Grey and Classic Green Tea. The brand also has specific product lines such as Bigelow Benefits as well as Bigelow Botanicals and steep by Bigelow. The brand is particularly known for its Bigelow Tea’s key differentiators include being 100% familyowned and operated for three generations along with the secret family recipe for “Constant Comment” which is still only blended by the Bigelow family and the use of Premium Foil Packaging for each individual tea bag to ensure maximum freshness and flavor. The company is also a Certified B Corporation, which sets it apart in its commitment to social and environmental performance. and has recently launched Recent product launches include new seasonal teas for Fall and Winter 2025: Simply Cinnamon Apple Herbal Tea and Sweet Cinnamon Dolce™ Black Tea. Other recent additions include the Golden Turmeric Honey Herbal Tea plus Adaptogens and the Butterfly Pea Flower blends, Sapphire Bay and Vanilla Midnight, which were expanded nationwide.
Bigelow is at the forefront of innovation with technologies like The primary innovation is the Premium Foil Packaging used for each individual tea bag and which is a key technology for preserving the freshness along with flavor and aroma of the tea. The company also uses proprietary family recipes for its unique blends, such as the secret recipe for “Constant Comment.” The use of highquality, specific ingredients like real bergamot oil from Calabria, Italy and American grown mint from the Pacific Northwest is also a core part of their quality process. These innovations have led to numerous awards, including The Bigelow family as well as specifically Eunice and David Bigelow and were recognized for their Lifetime Achievement by the Specialty Food Association. Cindi Bigelow, the current President and CEO, was honored with the National Workplace Lifetime Achievement Award from Character.Org for inspiring people to do the right thing. The company was a founding member of the National Association for the Specialty Food Trade (now Specialty Food Association).
Thoughtful Bigelow product selection considers multiple factors including their price positioning, which is Bigelow Tea is positioned as a premium specialty tea brand that is widely accessible. The price point is generally considered affordable premium, with one source from 2008 noting it was about $3 a box, positioning it as a luxury cup of tea at a low cost (approx. 13 cents per cup). The target market is broad, appealing to the general consumer who seeks a highquality, flavored tea experience, with a focus on wellness and comfort. Look out for collaborations like Specific celebrity endorsements or major brand collaborations were not found in the initial search. However, the company has partnered with Sutherland Packaging for innovative display stands and ran a series of ads featuring famous athletes drinking Bigelow Green Tea. for unique items.
The story of Bigelow is one of continuous evolution and dedication to quality and innovation. The brand has a strong commitment to sustainability, with initiatives like Bigelow Tea is a Certified B Corporation,having achieved and continuing to maintain this status and which signifies a commitment to the highest standards of social and environmental performance along with transparency and accountability. Specific initiatives include operating ZeroLandfill Facilities through aggressive recycling along with raw material reduction and reuse/compost methods. The company also focuses on ethical sourcing and community giving.
Again, welcome to Your Brandzaffair. Our goal is to be your daily source for immediate access to all your favorite brandz with their best offers, in addition to providing insights and reviews in your lifestyle interests. We want to always continue to improve your experience. Please tell us what you think and what we can do better.
