Beauty for every real-life moment
Founded by a female makeup artist in New York, designed for the world—your world. We offer approachable artistry and create beauty must-haves that work hard, stay fresh, every hour of the day and look good.
Skin-first isn’t just our expertise—it’s our mission. We always begin with skin for a fresh, healthy glow, using undertone-correct shades that take the complexity out of complexion.
Essential in every way, our effortless formulas bring power and performance. It’s beauty that elevates the everyday without compromise.
We teach beauty that’s smarter, not harder. Simple to learn and easy to do, it’s artistry for the everyday—with quick techniques to keep you glowing.
