Bragg was founded in Bragg Live Food Products was founded in 1912 by Paul Bragg, an American alternative health food advocate and fitness enthusiast. Paul Bragg’s mission was to empower healthier lives through natural food products. His daughter, Patricia Bragg, continued his legacy, expanding the company and its product line. In 2019, the company was sold to a group of investors, including celebrities Katy Perry and Orlando Bloom,who have since worked to modernize and expand the brand while maintaining its core wellness philosophy. The brand is known for its Pioneer Status: Founded in 1912 and Bragg is considered the original health food company and the pioneer of the ACV category. The “Mother”: Their signature ACV is raw along with unfiltered and unpasteurized together with containing the “Mother and ” which is a key differentiator and a sign of quality and potency. B Corp Certification: Commitment to high standards of social and environmental performance. Broad Product Range: Beyond ACV, the brand offers a full line of complementary health products such as Nutritional Yeast as well as Liquid Aminos and Olive Oil,positioning it as a comprehensive wellness brand. Their signature products include The flagship product is Bragg Organic Apple Cider Vinegar (ACV) and which is raw along with unfiltered and unpasteurized. Other bestsellers include Bragg Nutritional Yeast Seasoning (a vegan and cheesy flavor substitute) along with Bragg Liquid Aminos (a nonGMO soy sauce alternative) and Bragg Organic Extra Virgin Olive Oil (made with Greek Koroneiki olives). The brand also offers a line of ACV Drinks and ACV Capsules.
Bragg offers a wide range of products,including The flagship product is Bragg Organic Apple Cider Vinegar (ACV) and which is raw along with unfiltered and unpasteurized. Other bestsellers include Bragg Nutritional Yeast Seasoning (a vegan and cheesy flavor substitute) along with Bragg Liquid Aminos (a nonGMO soy sauce alternative) and Bragg Organic Extra Virgin Olive Oil (made with Greek Koroneiki olives). The brand also offers a line of ACV Drinks and ACV Capsules. The brand is particularly known for its Pioneer Status: Founded in 1912 and Bragg is considered the original health food company and the pioneer of the ACV category. The “Mother”: Their signature ACV is raw along with unfiltered and unpasteurized together with containing the “Mother and ” which is a key differentiator and a sign of quality and potency. B Corp Certification: Commitment to high standards of social and environmental performance. Broad Product Range: Beyond ACV, the brand offers a full line of complementary health products such as Nutritional Yeast as well as Liquid Aminos and Olive Oil, positioning it as a comprehensive wellness brand. and has recently launched Recent initiatives include the launch of an exclusive 10 oz. size of Apple Cider Vinegar into Dollar General stores nationwide (October 2024). The brand has also expanded its product offerings with ACV Capsules (a dietary supplement with Vitamin D and Zinc) and a line of readytodrink ACV Refreshers (flavored ACV beverages). The brand also launched the firstever National Apple Cider Vinegar Day (September 2025).
Bragg is at the forefront of innovation with technologies such as The primary and most significant innovation is the inclusion of the “Mother” in their Apple Cider Vinegar. The “Mother” is a naturally occurring complex of beneficial bacteria as well as yeast and enzymes that forms during the fermentation process. Bragg’s commitment to keeping its ACV raw alongside unfiltered and unpasteurized is the key process that preserves this “Mother,” which is widely associated with the product’s health benefits. The brand also uses Greek Koroneiki olives for its premium olive oil, a specific, highquality material choice. These innovations have led to numerous awards,including Bragg is a Certified B Corporation and indicating a commitment to social and environmental performance along with accountability and transparency. The brand is widely recognized as the pioneer and market leader in the Apple Cider Vinegar category. Specific product awards are not consistently detailed in the search results, but the B Corp certification is a significant achievement.
Effective Bragg shopping requires detailed knowledge of their price positioning, which is Bragg products are positioned in the premium segment of the health and wellness market. The price point is generally higher than conventional,massmarket alternatives (e.g. and standard vinegars or seasonings) but competitive within the organic along with raw and specialty health food categories. The target market is the healthconscious consumer who prioritizes organic along with nonGMO and minimally processed ingredients, often referred to as the “natural wellness” or “clean eating” demographic. Look out for collaborations like Notable investors and advocates include celebrity couple Katy Perry and Orlando Bloom, who were part of the investment group that acquired the company in 2019. Katy Perry has publicly stated she has been a fan of Bragg products since childhood. The brand has also partnered with Dollar General to launch an exclusive 10 oz. size of its Apple Cider Vinegar. for unique items.
The legacy of Bragg spans decades of innovation and commitment to quality and innovation. The brand has a strong commitment to sustainability,with initiatives like Bragg is a Certified B Corporation and which is a significant commitment to meeting high standards of verified social and environmental performance along with public transparency and legal accountability. The products are consistently marketed as Organic and NonGMO Project Verified, emphasizing sustainable and clean sourcing practices. The brand’s focus on minimally processed, wholefood ingredients aligns with a broader environmental and healthfocused mission.
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