Nice to meet you, we’re attitude.
ettitude | noun | eco-attitude | living with an eco-attitude
We’re a fabric innovation company and a home goods brand making the world’s healthiest, softest, and most sustainable materials with our patented CleanBamboo® fibers.
Our vision is to make luxe bedding & bath towels that uplift your home, your outlook and the planet.
Our fabrics are 100% free of toxins for a thriving, healthier way of life (for you, your family and the earth). CleanBamboo® is a lyocell made from organic bamboo, and uses a food grade organic solvent in the process, unlike all other bamboo fabrics made with toxic viscose/ rayon technology, or cotton grown with pesticides.
Our breathable bedding is scientifically proven to improve sleep, helping you to fall asleep faster and stay asleep longer. It’s hypoallergenic and naturally antimicrobial, ideal for sensitive skin. Our towels are extra absorbent and prevent mildew, while keeping your hair healthy and frizz-free. All of our products are Class I baby safe certified by Oeko-Tex (perfect for adults too).
It’s not enough to create eco-friendly products anymore. We need to give back to the earth. That’s why we use regenerative resources, such as bamboo – a grass that grows faster than we can harvest it, sequesters more carbon than trees, and regenerates degraded lands. Our 100% traceable supply chain ensures that we source responsibly, so you can sleep soundly knowing you made the healthy choice and helped the planet.
