We are a group of creatives from Rio de Janeiro, Brazil, that believe in the existence of happiness. More than a brand, we create enlightened cultural movements since 1997. Based in good energies and beautiful frequencies: We believe that solar rays enlighten the soul. We believe in all colors and shapes that nature brings to our eyes, to our feelings. We believe in local culture, and we keep it alive. We believe in quality, we adore details, and the emotions created by these elements, because a powerful product inspires positive transformations in everyone and everywhere. We also believe in hugs, or in Portuguese – we believe in “abraços”. And once we believe, we are. Just like that.
Welcome to our magic, and feel it in your soul. The story began in 1997 in Rio at a local independent fashion market called Babilonia Feira Hype, where founders Katia Barros and Marcello Bastos took their chances on launching a clothing line that embodies the feminine spirit and vibrant colors of Rio.
With over 20 years of history, FARM Rio is Brazil’s most beloved clothing and lifestyle brand.